Original title: (Celeb tokens that burned bright, then burned out in 2024)

Author: Jesse Coghlan, CoinTelegraph

Translation: Deng Tong, Golden Finance

Celebrity-themed crypto tokens experienced a fleeting moment in 2024, as public figures aimed to monetize their fame amidst a steady rise in cryptocurrency.

But the fleeting 'celebrity meme coins' have seen their value plummet since launch, or drop significantly from their peak.

Let's take a look at those meme celebrity tokens that disappeared without a trace in 2024.

Caitlyn Jenner's JENNER

Former Olympic athlete Caitlyn Jenner launched her eponymous Caitlyn Jenner (JENNER) token through the Solana memecoin launcher Pump.fun at the end of May.

The release was overshadowed by chaos, as many believed Jenner's X account had been hacked.

Even the now-deleted video ensuring she wasn't hacked is viewed as a deepfake, as other celebrities, including Jenner's former stepdaughter Kim Kardashian, have faced severe crackdowns from the SEC for promoting crypto tokens.

Bubblemaps indicated that in later celebrity token issuances, a batch of wallets held a quarter of the token supply and sold early, making $500,000.

Jenner blames the early price drop of the token on Arora, claiming he deceived her team. She then launched the token on Ethereum, which CoinGecko reports has now basically lost all value, down 98.5% from its peak.

Last November, Jenner faced a class action lawsuit for promoting these tokens, which claimed she and her manager Sophia Hutchins 'fraudulently solicited financially immature investors [...] to purchase unregistered securities.'

Mother Iggy

Australian rapper Iggy Azalea (real name Amethyst Kelly), known for her hit single 'Fancy' a decade ago, launched the trendy Mother Iggy (MOTHER) token in May, reportedly part of a series of controversial celebrity token issuance activities initiated by Sahil.

MOTHER was launched after Azalea accused Arora of using her likeness to launch the token. According to CoinGecko data, MOTHER peaked at 23 cents in early June but has since fallen about 87%, trading around 5 cents for most of this year.

MOTHER briefly broke through 20 cents shortly after its launch but has since failed to rise again. Source: CoinGecko

This is not due to Azalea's lack of effort. She - or someone on her team - has made posting about the token a full-time job, with countless posts about the token daily on X and Telegram.

The now-retired rap star also attempted to give the meme coin 'utility', launching an online crypto casino called Motherland, which accepts the token, just days before Christmas, and re-launched her telecom company Unreal Mobile, whose phones and plans accept MOTHER.

Cryptocurrency analysis company Bubblemaps claims that MOTHER saw insider activity at launch, with a small number of wallets purchasing 20% of the supply before Azalea publicly announced, then immediately selling off, earning $2 million in profit.

Earlier this year, lawyers indicated that American resident Azalea and other American celebrities might clash with the local Securities and Exchange Commission, which claims that most crypto tokens are securities.

Hawk Tuah (HAWK)

Haliey Welch gained attention in June after launching the controversial Hawk Tuah (HAWK) meme coin, and her slogan became popular again.

HAWK was launched in December, with Bubblemaps analysis stating that insider wallets bought the token and then dumped large amounts at release.

Welch denies her team was involved in any insider activity, but by then, HAWK had already become a PR nightmare, with community comments on her X posts noting that the token had already become a bust.

She 'copied and pasted' the token allocation and issuance schedule of HAWK.

Welch and her token team - including Alex Shultz, aka 'Hollywood Doctor', who runs a cryptocurrency consulting company for celebrities called Memetic Labs - subsequently went live on X, and was streamed by YouTube investigator Stephen Finderson, aka Coffeezilla.

The live stream was later removed from X.

Sharks began to position themselves in this farce, as lawyers targeted HAWK buyers, filing a class action lawsuit against Shultz, OverHere, its founder Clinton So, and the organization behind the token, Tuah the Moon Foundation, on December 20.

Welch made her first public statement since December 20 to avoid being mentioned in litigation, stating that she is assisting with the class action lawsuit regarding the token and urging HAWK holders to contact the law firm leading the lawsuit.

Other celebrity meme coins

Allegedly, more celebrities promoted tokens this year, but these tokens have now declined from their peak and are accused of large-scale insider trading, among other things.

The artist Jason Desrouleaux's eponymous token Jason Derulo (JASON) also followed a similar issuance pattern, with its price plummeting and accusations of internal allocation.

JASON has fallen more than 98% from its peak, and Derulo's last post regarding the token was in September, after not posting about it for two months.

American rapper Cardi B (Belcalis Cephus) launched her WAP (WAP) token in October.

WAP has fallen 99.7% from its peak and is accused of allocating more than half of the tokens to insiders. So far, Cardi B has only posted about 5 posts on X regarding the token.