"Game gold earning + social empowerment" breaks the death spiral.
Article author: flowie
Following the Web3 version of "Twitter", encryption-based life service applications such as the Web3 version of "Ctrip" and the Web3 version of "Little Red Book" have also begun to attract market attention.
Last week, after Zhao Changpeng revealed on Platform X that he had invested in crypto travel platform Travala, its token rose 300% within an hour.
In addition, Kaia, a public chain created by communication giants LINE and Kakao, also announced last week the first batch of Mini Dapps on LINE that will be launched in January 2025, among which the gamified social metadata platform Yuliverse was successfully selected.
Yuliverse plans to launch a social Mini Dapp called YuliGo, similar to a Web3 version of 'Little Red Book', on the LINE Mini Dapp ecosystem and Kaia blockchain, allowing users to 'Social to Earn' based on location, earning token rewards while sharing real-time experiences of food, drink, entertainment, and lifestyle.
Yuliverse claims that it is the first TGE project launched on Kaia. Community users who missed Travala can also pay attention to Yuliverse's upcoming updates.
Game gold farming + social empowerment, Yuliverse builds a gamified lifestyle metadata platform.
Yuliverse is the first gamified lifestyle metadata platform, distinguished by its integration of LBS (Location-Based Service) technology and the fusion of 'game gold farming' and 'social content creation', creating a sustainable ecosystem with practical application scenarios.
In terms of gaming, Yuliverse has developed the Web3 LBS game Yuliverse App, which can be described as the Web3 version of 'Pokemon Go'. It combines adventure and social elements, encouraging players to move in the real world and build social relationships, earning in-game native tokens $ARG and $ART by completing tasks and challenges.
Yuliverse has collaborated with over 70 offline merchants to provide incentives for players in Yuliverse games. According to Yuliverse, players have achieved over 5,000 redemptions at offline physical locations. This proves the great feasibility of using location-based lightweight gamified tasks to increase revenue and reduce customer acquisition costs for merchants.
Since its launch in the first quarter of 2023, the game has over 565,000 users, with a peak of 155,000 concurrent users.
In terms of social aspects, Yuliverse has developed the LBS-based social sharing platform YuliGO, similar to a Web3 version of 'Little Red Book', allowing users to post for profit while having an AI assistant to lower operational thresholds. YuliGO has been online on Telegram since September 2024, with over 2.4 million total communication users.
Yuliverse mentioned that many of its ecological gamers face some redemption thresholds in offline merchant reward tasks due to unfamiliarity with these merchants, while YuliGO's social sharing can provide content recommendations for ecological users, offering them a better gaming experience.
The combination of Game and Social can also effectively address the sustainability dilemmas faced by both GameFi and SocialFi.
Currently, the 'mining and selling' model of GameFi can quickly attract a large number of gold farming users, but its tokens often struggle to capture valuable data, leading users to ultimately sell their tokens. Therefore, after the initial incentives end, GameFi can easily fall into a death spiral.
SocialFi, on the other hand, is the opposite; social interactions easily capture valuable data, and the most well-known internet companies globally rely on users' social networks and social data to gain leading positions.
However, most Web3 users currently are still speculative trading users, and those trying Web3 social are engaged in 'false' social interactions aimed at trading, with very few truly valuable content creators, making it difficult to devise a token incentive plan that keeps users retained and generates more valuable content.
Yuliverse states that generally, among 100 web3 social users, only about 3 have the ability to create content. Token incentives, whether broadly incentivizing these 100 users or focusing on the 3 true content creators, will lead to a lack of motivation for ordinary users and content creators to stay, making it impossible for tokens to capture value.
However, 'game gold farming + social empowerment' can solve the aforementioned dilemmas of GameFi and SocialFi. Yuliverse's solution is to allow 97% of ordinary users to play simple game gold farming, while the tokens produced can empower the social content platform, and the 3% of true content creators can earn token incentives through content production, thereby retaining different types of users and forming a sustainable ecological network.
Yuliverse is committed to establishing a healthy accumulation and circulation of token value, providing data value to game tokens through location technology services and SocialFi. Additionally, it supports content creators and ordinary users through a fair distribution mechanism. Yuliverse promotes a balanced and sustainable ecosystem, and through a token buyback mechanism, incentivizes user retention while creating deflationary pressure on token supply.
Capture the ecological dividends of LINE+Kaia, reaching a vast real user base.
In addition to the unique model of 'game gold farming + social empowerment' bringing loyal users to Yuliverse, Yuliverse has also expanded its influence through partnerships with leading industry platforms such as BNB Chain, OKX Wallet, Bitget Wallet, and Gate.io.
In terms of airdrop incentives, Yuliverse conducted an airdrop of over 100 million tokens after its TGE in July this year. Over $50,000 in prizes were distributed in Telegram and Discord activities.
Yuliverse has built a large-scale and active community, with nearly a million users on its official Twitter and over 270,000 users on Discord. It has raised a total of 6 million USD in funding.
In the upcoming 2025, Yuliverse will continue to expand its ecosystem. According to its roadmap, one of its development focuses in 2025 is to continue expanding the gamified social network in the LINE+Kaia ecosystem, reaching a larger user base. In addition to Web3 users, Yuliverse can also tap into a larger pool of Web2 users.
Compared to Telegram, LINE and WeChat are more similar, not only possessing a vast social network but also a life service matrix built on social users. Currently, LINE has nearly 200 million users.
Kaia is an L1 blockchain launched by LINE and Kakao. Among the 800 applicant teams for Mini DApps and DApp Portal in partnership with LINE, 30 DApps were selected to become the first officially launched mini programs on LINE Messenger. As one of the first selected projects, Yuliverse will receive strong support in terms of traffic from LINE and Kaia.
According to Yuliverse, YuliGo, the social platform under Yuliverse launched on LINE+Kaia, is not only a sharing platform similar to 'Little Red Book' but also a mixed asset (token + NFT) issuance platform based on the Pump.fun model.
Yuliverse's platform token $ART adopts the POP404 (Proof of Participation 404) standard, allowing each post (content + media) to be traded as tokens on the secondary market. Content creators can earn ART rewards by posting on the platform, and each post can also be easily 'double-tapped' to become an NFT.
To lower operational thresholds, Yuliverse is developing an AI agent that uses an open-source robot agent framework to help users manage published posts and token transactions, allowing users to participate in YuliGO's secondary market on Kaia with lower barriers and smoother experiences.
In expanding users' social networks, Yuliverse collaborates with large offline merchants, online consumption data network platforms, and loyalty point platforms to build a more comprehensive incentive system for users. Meanwhile, Yuliverse also helps Web2 companies reduce customer acquisition costs, empowering the entire LINE ecosystem.
Yuliverse indicates that under the ecological dividends of LINE+Kaia, it is expected to bring over 3 million social users by 2025.
