Some key points for ordinary people on the road to success:

1. You must have specific and quantifiable goals in mind.

2. Find a niche market where demand is not fully met.

3. Develop your ideal target customers.

4. Choose the right platform and continuously build influence.

5. Find a mentor to learn from, and aim to become like them in a year.

6. Actively integrate into high-quality circles to enhance cognition and information quality.

7. Plan your content creation strategy and stick to it.

8. The common difficulties of your target customers are your opportunities.

9. Validate your solutions; the only measure of success is customers voting with their money.

10. Establish sales channels, provide free value to build trust, and then charge.

11. Diversify income sources; products are content, content is products, individuals are products, and products are individuals.

12. Build alliance partnerships to collaborate with others and provide more business solutions.

13. Once you earn money, don't waste it; keep living costs under your financial capacity and avoid debt.

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