#ChristmasMarketAnalysis

The 2024 Christmas market is expected to be robust, driven by strong consumer spending and a resilient global economy. Key trends shaping this year's market include:

E-commerce growth Online shopping continues to gain traction, with an estimated 15% increase in e-commerce sales.

Experiential gifting Consumers are shifting towards experiential gifts, such as travel and entertainment, over traditional physical gifts.

Sustainable shopping

Eco-conscious consumers are driving demand for sustainable and environmentally-friendly products.

In terms of sales, the National Retail Federation predicts a 4-6% increase in holiday sales, totaling $942.6 billion. Overall, retailers are optimistic about the 2024 Christmas market, with many expecting a strong finish to the year.