The following table outlines the main steps in a marketing plan, with the expected time frame for each step and the responsibilities associated with it.

Stage Activity Timeframe Responsibility

1. Preparation Prepare detailed marketing plan First month Main marketing team

Brand Identity Design Month 1 & 2 Creative Design Department

Create educational content and videos Month 2 & 3 Content and Production Team

New Website and Mobile Apps Launched 3rd Month Technology Section

2. Build awareness Launch a social media campaign Month 4-5 Digital Advertising Team

Launch of educational blog about cryptocurrencies, the fourth month of the content team

Targeting Traditional Media Month 5 & 6 PR Team

3. Direct Promotion Organizing the First International Conference on Financial Innovation Month 6 Events Team

Launching incentive programs for new users, the seventh month, Marketing and Sales Department

Promoting partnerships with governments and companies 7th and 9th month Strategic Partnerships Team

4. Measurement and Optimization Analyzing raw data for ads and campaigns Month 8 Analysis and Reporting Team

Adjust campaigns based on results Month 9 Digital Marketing Team

Preparing a semi-annual report on the performance of the marketing plan at the end of the twelfth month, Strategic Management Department

Performance Tracking Tools (KPIs)

1. Performance Analysis Tools

• Google Analytics:

• To measure site traffic and number of daily registrations.

• Weekly and monthly reports on user behavior.

• HubSpot:

• To manage marketing campaigns and analyze performance.

• Track leads and conversion rates.

• Sprout Social:

• To analyze social media performance.

• Measuring engagement and follower growth

2. Key Performance Indicators (KPIs)

• Website and application:

• Number of website visits: 1 million visits during the first 3 months.

• Number of open accounts: 100 thousand accounts per month.

• Digital advertising:

• Click-through rate (CTR): 3-5% as an initial target.

• Cost of Acquisition per New Customer (CAC): $50-70.

• Social media:

• Increase followers by: 20% per month.

• Average engagement per post: 10% of total target audience.

• Conferences and partnerships:

• Number of attendees at events: 500-1000 people at the first event.

• Number of partnerships signed after 6 months: at least 25 partnerships.

Weekly performance tracking schedule

Simple Weekly Performance Report Template

Week Indicator Target Actual Result Progress (%) Comments/Recommendations

Week 1 Site Visits 50,000 45,000 90% Paid Ads Optimization

Week 2 New Followers 10,000 12,000 120% Focus on Instagram

Week 3 Ad Click Rate 3% 2.5% 83% Improve Ad Writing

Week 4 Number of Open Accounts 10,000 9,500 95% Discount Period Extension

Future recommendations for improving performance

1. Flexibility in campaigns:

• Adjust ads based on target audience performance.

2. Direct interaction:

• Organize live sessions with potential customers to explain the benefits.

3. Competitor Analysis:

• Monitor competitors’ strategies and improve promotions.

Conclusion:

By using timelines and performance tracking tools, you can ensure that marketing goals are being met effectively and improve performance based on ongoing data.

Sorry for the irregular appearance of the tables but the data can be tracked by looking at the table header.