FLOKI PARTNERS WITH WORLD TENNIS LEAGUE SEASON 3 TO REACH 46+ MILLION VIEWERS! 🎾
Floki continues its strategic push into mainstream sports by partnering with the prestigious World Tennis League for its third season, bringing the people's cryptocurrency to millions of tennis enthusiasts worldwide.
The latest edition of World Tennis League, set to take place from December 19-22 at the iconic Etihad Arena in Abu Dhabi, UAE, promises a blend of world-class tennis and entertainment. The partnership will showcase Floki to an expected audience of over 46 million viewers globally.
The tournament boasts an exceptional lineup of top tennis superstars, including Aryna Sabalenka, Iga Swiatek, Jasmine Paolini, Casper Ruud, Nick Kyrgios, Simona Halep, Stefanos Tsitsipas, Paula Badosa, Andrey Rublev, Elena Rybakina, Caroline Garcia, Mirra Andreeva, Jordan Thompson, Sumit Nagal, Alexander Shevchenko and Denis Shapovalov. These players have been assigned to 4 different teams - Kites, Eagles, Falcons and Hawks - as part of an all-play-all game format.
During the evenings, the league turns home to a concert venue with several global music icons including:
- Grammy Award-winner Bryan Adams ("Summer of '69", "Everything I Do")
- Multi-platinum artist Akon ("Smack That", "Lonely")
- Pop icon Anastacia ("I'm Outta Love", "Left Outside Alone")
- Global dancehall superstar Sean Paul ("Temperature", "Get Busy")
Floki's presence will be prominently displayed throughout the tournament, with high-visibility placements including:
- Premium court-side positions next to the tramlines
- Dynamic digital LED boards
- Big screen displays
- Event backdrop
- All digital collateral
The matches will be broadcast live on Sony TV, along with several other global broadcast partners, ensuring maximum exposure for the Floki brand globally.
This strategic partnership aligns perfectly with Floki's mission to become the world's most known and most used cryptocurrency. By combining the excitement of professional tennis with world-class entertainment, this collaboration introduces Floki to a diverse,
