#As the new year approaches, Ripple executives have made important predictions for the cryptocurrency industry in 2024. Aaron Sears, the company's Senior Vice President of Global Customer Success, predicts that a period is coming when traditional brands and web2 companies will drive mainstream crypto adoption. In particular, he expects tech giants such as Amazon, Uber and Apple to integrate crypto and blockchain into their business processes, following previous leaders such as PayPal, Mastercard, JPMorgan and Citi.

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