This year saw a real boom in celebrity interest in cryptocurrencies. TikTokers, YouTubers, and other influencers rushed to launch their own coins. Caitlyn Jenner, Iggy Azalea, and other top-tier celebrities have their own tokens. However, the market capitalization of only some star projects exceeds $1 million, while most quickly lose value after launch. Why is it easier to win at roulette than to earn on memecoins?