Time magazine has just announced the best CEO of 2024. Originally, everyone thought it would be Jen-Hsun Huang, but this honor was awarded to Lisa Su, CEO of Advanced Micro Devices (AMD). Su Zifeng and Huang Renxun were both born in Tainan, Taiwan, and both have solid science and engineering backgrounds and work experience. Su Zifeng, like Huang Renxun, does not deliberately dye her hair. Her silver hair gives people the impression of wisdom, stability and maturity. Su Zifeng broke the ceiling as an Asian woman in the United States and became the CEO of an outstanding technology company. She also appeared on the cover of Time and appeared with Huang Renxun. Not inferior to AMD, and her strong ambition to challenge Huida's position also made the American media begin to actively report AMD's layout and industry trends.
Lisa Su recently gave an interview to Bloomberg reporter Emily Chang, sharing a personal side outside of work, such as her regular morning exercise routine which includes boxing practice, revealing her exceptional physical and mental stamina. Lisa Su stated that she likes to win, openly demonstrating her strong inner personality. Lisa Su and Jensen Huang are distant cousins, both having become CEOs in the semiconductor industry as Asian Americans in a minority position, but Lisa Su mentioned that it is purely coincidental; she has only met Jensen Huang a few times at business gatherings and there has been no family interaction.
When Lisa Su took over AMD, the stock price was only $2. In 2017, AMD launched the Zen architecture, marking a turning point for AMD, completely upgrading it and entering the chip race, officially competing with Intel and NVIDIA as the three major players. This year, Intel can only be described as barely surviving, and AMD doesn't have to exert any effort to compete. Under Lisa Su's leadership, AMD has taken on the mission of directly challenging NVIDIA; even the developed product lines and AI and gaming tracks are aimed at NVIDIA. Lisa Su, who was previously low-key, has increasingly appeared in the media to discuss product strategies and layouts.
Through a comprehensive redesign of AMD's products and strategic positioning in AI, and by driving company value, AMD surpassed its competitor Intel for the first time in company value in 2022, ranking second in the semiconductor industry, only behind NVIDIA. Being named CEO of the Year by Time magazine has drawn more attention to Lisa Su, and AMD's future outlook is very optimistic. Lisa Su is also very confident that she will lead AMD to new heights next year.
What is Lisa Su's leadership style?
Lisa Su has a very different leadership style compared to Jensen Huang; Jensen can get along with anyone, while Lisa presents a serious and formal demeanor. She often holds meetings with management during mornings and weekends and personally participates in product testing, even working in the lab late at night. Former AMD executive Patrick Moorhead pointed out that Lisa Su's management style may not suit everyone, but it is very effective for those who meet her high standards.
Slimming down AMD expands into AI and gaming markets.
AMD plans to lay off 4% of its employees this year and is fully committed to developing the AI ecosystem. AMD is actively investing in cloud system companies and announced the acquisition of ZT Systems for $4.9 billion on August 19 this year. ZT Systems is a company that provides cloud systems and computing, telecommunications services, and accelerator solutions.
Currently, AMD's flagship AI product is the MI 300 generative AI accelerator, which can have up to 192GB of memory and 153 billion transistors, posing a strong challenge to NVIDIA's H100 chip. The H100 chip has been banned from export to China by the U.S., and has even appeared on the black market in China. NVIDIA launched the H200 as a replacement for the H100 while relocating its manufacturing facilities. AMD's MI 300 enters the market at this time, presenting a significant opportunity to capture NVIDIA's market share.
Lisa Su revealed that this year's secret weapon is a gaming chip, reportedly the fastest and most efficient gaming chip on the market, with exceptional memory. Lisa's confidence in the product comes from the underlying X3D technology, and she will later publish another article analyzing AMD's gaming track layout.
Lisa Su's photo on the cover of Time magazine reveals a sharp and powerful aura, showcasing her ambitious aspirations and the signs of dreams coming true.
This article is not about Jensen Huang! AMD's Lisa Su has made it to the cover of Time magazine 2024, receiving the CEO of the Year award, first appearing in Chain News ABMedia.
