Ease of use: Binance offers an intuitive interface, ideal for beginners. It also features a "Lite" mode that simplifies trading for those who are starting in the world of cryptocurrencies.

2. **Variety of assets:** On Binance, you can explore over 350 cryptocurrencies, allowing you to diversify your portfolio and access innovative projects from different sectors, such as decentralized finance (DeFi), non-fungible tokens (NFT), and the metaverse. Additionally, you can trade with cryptocurrency pairs and stablecoins, making risk management easier.

3. **Competitive fees and benefits:** Binance not only has low commissions (0.1% standard trading), but also offers additional discounts if you use its native token, BNB, to pay fees. Moreover, many operations, such as staking, have no associated costs.

4. **Educational resources and continuous learning:** Binance Academy and other resources within the platform offer detailed explanations of key concepts, practical guides, and market updates to help you grow as an investor. We also conduct free webinars and educational challenges that allow you to earn cryptocurrencies while you learn.

5. **Advanced security options:** Binance uses advanced tools, such as biometric authentication, notifications of suspicious activity, and cold storage to keep most of the funds protected against potential cyber attacks.

6. **Passive income opportunities:** Binance offers services such as staking, farming, flexible and locked savings, and dual investment, which allow you to generate additional income with your cryptocurrencies without the need to engage in active trading.

7. **Access to a global network:** Binance is a globally recognized platform with support in over 180 countries. Its multilingual service and 24/7 customer support ensure that you will always have help available, regardless of your location.

8. **Constant innovation:** Binance adapts to market trends by launching new services such as Binance Pay (digital payments) and Binance NFT Marketplace. This ensures that you will have access to modern and relevant tools to expand your investment opportunities.

9. **Active community:** Binance has a large global community that shares analysis, strategies, and updates on forums, social media, and live events. This allows you to learn directly from other users and industry experts. With these features, Binance is not only a gateway for beginners but also a solid platform for continued growth.