The token created by Mark Longo to honor his late pets has experienced a dramatic collapse. Within two weeks of its launch on November 26, it has lost over 99% of its value. On-chain data reveals significant selling pressure as the project faces growing controversies. The token, Justice for Pnut and Fred (JUSTICE), launched via the Solana-based platform Pump.fun, is now trading at $0.0003834, a drastic decline from its initial value.
Market Cap Falls Below $400,000
Despite boasting over 31,000 holders, the project’s market capitalization has plummeted to $375,960. Mark Longo, the creator of the token, has not responded to requests for comments regarding JUSTICE's performance.
Original Intent and Controversies
The token was launched after Longo publicly criticized the crypto community for allegedly exploiting his personal tragedy to create the meme coin Peanut (PNUT). "It’s despicable that people want to profit off this situation," Longo said in a video posted on Twitter. Ironically, he later decided to launch his own token, sparking further controversy.
The PNUT community also pointed out that Longo received $50,000 in donations, which he reportedly cashed out immediately.
Migration to a New Token Fails
On December 6, a new contract address for the token, renamed Justice for Peanut (JFP), was announced. However, this new token also suffered severe losses, dropping 67% in value since its creation. Longo stated that he had submitted requests for the token’s listing on CoinMarketCap and CoinGecko, though the outcome remains unclear.
The Incident Surrounding Longo's Pets
The case of Longo’s pets, Peanut and Fred, garnered significant political attention when Vice President-elect JD Vance highlighted the story during a rally in North Carolina. Public interest intensified after Elon Musk commented on the incident, which led to increased trading activity surrounding the meme coin PNUT.
The incident began when New York wildlife officials raided Longo’s sanctuary in Pine City, citing violations of wildlife laws. Peanut, who had amassed over 500,000 social media followers, was euthanized along with Fred after reportedly biting someone during a seizure. The raid sparked widespread outrage and motivated Longo to launch his token.
Pump.fun Revolutionizing Token Creation
Pump.fun, a platform facilitating easy token creation on the Solana blockchain, played a pivotal role in the proliferation of similar projects. For just 0.02 SOL (around $4.80), users can create tokens without technical expertise. However, the platform's mechanisms contribute to extreme volatility, often leading to the collapse of trending tokens.
Since its launch in January 2024, the Solana-based platform has enabled the creation of over 3.85 million tokens. In response to mounting controversies, Pump.fun banned UK users from accessing the platform after receiving a warning from the British financial regulator.
Conclusion
Mark Longo’s journey with the JUSTICE and JFP tokens highlights the risks and volatility associated with meme coins. While platforms like Pump.fun bring innovation to the crypto space, they also open the door to highly controversial and unstable projects.
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