Web3 social media to disrupt a $100B market

Web3 social media dApp Pop Social becomes the newest member of the Cointelegraph Accelerator program.

The growth of social media has made it possible for everyone to become a content creator. And while the creator economy grew, incentives to become part of it continued to diminish. Since the $100 billion market is dominated by a handful of centralized platforms, creators hardly ever see a fair compensation for their efforts.

YouTube, for example, has only recently started paying out a minor share (45%) of the ad money from Short videos to creators. Streaming platform Spotify also cuts 30% from ad revenue, leaving creators to share $0.003 to $0.005 with right holders and publishers per stream. 

Web3 social media where users and creators come first

Pop Social, a Web3-friendly social media platform, combines SocialFi, Web3 and artificial intelligence (AI) to address the key pain points of content creation faced by users and creators alike. The platform aims to eliminate the exploitation of creators by providing fair compensation for creators while introducing a new mechanism to reward users for their engagement as well. To achieve this, Pop Social diversifies its revenue streams by including AdTech revenue, nonfungible token (NFT)-related earnings, Phygital Stores and Open-API subscription models, to ensure a sustainable financial foundation. 

Cointelegraph Accelerator welcomes Pop Social as a participant in its growing roster of promising projects. Given the disruptive potential the Web3-native social decentralized applications (DApps) hold against the $100 billion creator economy. With good traction regarding active users and app downloads, Pop Social has a founding team of experts who have substantial experience in the blockchain industry.

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