On December 5, OpenAI announced that it would begin a cycle of continuously releasing new features on Thursday. The company posted on X: "12 days, 12 live broadcasts, a bunch of new things, big and small, OpenAI's 12-day event starts tomorrow."

Company CEO Sam Altman further explained that starting at 10 a.m. Pacific Time on Thursday (2 a.m. Friday Beijing Time), there will be a live broadcast every weekday to showcase a new product or sample, including some large new products and some "small gifts."