TROY, the name on everyone's lips lately!
In a recent announcement, TROY has been making waves with a remarkable surge in usage. Reports revealed that the total purchase amount in October, driven by TROY-branded credit cards, debit cards, and prepaid cards, soared by an impressive 57% compared to the previous month. It skyrocketed from 30.5 billion liras to an astounding 47.9 billion liras. Not only that, but the user base has also seen a significant boost, now boasting a whopping 19 million users.
The key to this astounding growth? It's been attributed to the "boycott of brands supporting Israel" movement and a clear shift towards supporting domestic products. TROY's rapid rise is a testament to the power of consumer choice and the influence of societal values on the financial landscape.
