The most comprehensive guide to starting on Binance Plaza: A step-by-step guide to helping you gain 5,000 followers in a month! (Purely practical information)
The previous article introduced the importance and high returns of Binance Plaza. I believe many friends are eager to try it! Today, taking myself as an example, I will provide a detailed introduction to the entire process from setting up an account, choosing a direction, to publishing articles. After reading this article, you will definitely have a thorough understanding of the plaza and no longer have any doubts!
The editor officially joined the plaza in mid-October, published the first article, and in more than 30 days, gained over 5k followers. I believe that after reading the article, you will do even better than I did! Below is the directory:
1. Preliminary preparation: Set up personal information
2. Clear positioning: Find your own direction
3. Content formats: Text, video, and live broadcast
4. Operation skills: Establish deep connections with fans
5. Increase returns: Explore the plaza's high returns
1. Preliminary preparation: Set up personal information
Binance Plaza does not require creating a separate account. Everyone logs in with their Binance account, scrolls down to the plaza section on the homepage, clicks the yellow plus sign in the lower right corner to enter the personal homepage, and clicks edit in the upper right corner to set up their avatar, nickname, introduction, and username. Except for the username, which can only be set once, other information can be updated every 30 days, so everyone can set it with confidence!
To become a quality creator, a good account image is the first step to attract attention. Below are specific suggestions:
Nickname: Choose a simple and recognizable name, such as 'Crypto Guy' or 'Blockchain Veteran', which makes it memorable and reflects professionalism.
Avatar: It is recommended to use a clear, bright avatar, which can be a professional image or a symbolic pattern that fits the theme.
Introduction: Use concise language to describe the value you can provide to fans, such as 'Focusing on Binance trading shares' 'Daily updates on blockchain insights'.
Username: Try to keep it short and memorable, avoiding complex numbers and symbols, such as 'CryptoMusk' or 'CryptoJack'.
Below is the flowchart of the personal homepage and my information for everyone's reference:
2. Clear positioning: Find your own direction
Every successful account has a clear positioning. You need to think about three questions: 'What can I provide?' 'Who are my target fans?' and 'How to create personal differentiation.'
Step 1: Analyze your own advantages
Ask yourself: What am I good at? What content can I provide?
Step 2: Define target audience
Ask yourself: Who is my content for? What will they care about?
Step 3: Build personal differentiation
Ask yourself: What is different about my account compared to competitors?
Taking the editor's own example, I started buying cryptocurrencies in 2017 and have been in contact with the cryptocurrency world for a long time with various types. I have also worked in major internet companies and feel that I am good at digging into details. I also have experience in writing articles and making videos, so I position myself as a 'tutorial provider'. I aim to produce some basic knowledge for all types of new users, such as those just entering the cryptocurrency world, first-time traders, and those publishing articles for the first time, based on my own experiences for everyone to understand and learn.
Everyone can refer to the editor's example and find a unique positioning for themselves based on the directions summarized by the editor.
Common topic directions in the plaza:
1. Trading type
Features: Real-time sharing of trading insights, trend predictions, and trading techniques.
Example: 'Today's BTC price trend analysis: Support level at XX, and if broken, it is expected to rise to XX.'
Attractiveness: Directly helps investors improve profitability.
Suitable audience: Users with some trading experience, good at analyzing market trends, and willing to share their trading strategies.
Target fans: Contract users, spot users.
2. Tutorial type
Features: Provides simple and understandable introductory guidance for beginners.
Example: 'Step by step guide to completing your first trade on Binance.'
Attractiveness: Extremely appealing to new users and easy to gain fan recognition.
Suitable audience: Patient, willing to share, and knowledgeable about various operational processes.
Target fans: Novice users, especially those interested in platform activities and financial products.
3. Technical type
Features: Professional interpretation of a particular technical point or industry phenomenon.
Example: 'What is Layer 2 expansion? A simple explanation.'
Attractiveness: High-quality content is suitable for attracting long-term attention, establishing industry authority, and has a high fan stickiness.
Suitable audience: Individuals with a technical background or a deep understanding of a particular field.
Target fans: Users interested in technical analysis.
4. Story-type
Features: Increase content interest by telling stories and sharing fun facts from the cryptocurrency world.
Suitable audience: Users with a relaxed writing style and creativity.
Example: 'How a beginner can go from registering on Binance to earning their first bucket of gold.'
Attractiveness: Touching users with authenticity and resonance, resulting in high viewership.
Suitable audience: Users with a relaxed writing style and creativity.
Target fans: Users interested in investment experiences and stories, especially those who like to learn through others' experiences.
5. Informational type
Features: Daily updates on cryptocurrency hot news or platform activity information, focusing on industry trends.
Example: 'According to xxx monitoring, in the past 24 hours, xx coin has increased by about 100%.'
Attractiveness: Get news first, very friendly to users pursuing 'speed'.
Suitable audience: Those who need multi-faceted information sources, have strong timeliness, and broadly follow and excel at information integration.
Target fans: Most investors who need real-time information on market dynamics.
The following are creators with high account quality that the editor is more familiar with in various topic categories. The previous article has also shared this, so there is no need to tag them one by one. Everyone can follow the types they like for reference and learning. You can also analyze their differences to find your unique advantages!
3. Content formats: Text, video, and live broadcast
To gain the attention and likes of fans, the choice of content format is very important. The plaza currently supports four publishing methods: short messages, articles, videos, and live broadcasts. Each has its advantages and disadvantages, with each content format having its unique charm and suitable scenarios. The combination of text and images is suitable for in-depth information and tutorials, videos excel at capturing viewers' attention, while live broadcasts can establish real-time interactions and strong fan loyalty.
If you can flexibly use these forms and design content based on hot topics and user needs, your account will be easier to gain attention and achieve stable fan growth. How to choose suitable formats based on your abilities and target audience is a question every novice and experienced creator needs to consider. Below, based on the editor's personal understanding, I will analyze the performance characteristics, applicable scenarios, and advantages of these three formats in Binance Plaza in detail. Everyone can choose the way that suits them, or even adopt multiple approaches!
1. Text and image format: Steady and in-depth content carrier
Mainly text and images, suitable for conveying detailed information and complex concepts. Easy for users to read and save repeatedly, content lifespan is longer, suitable for systematic content.
Advantages
Lower production threshold, suitable for individual creators or small teams.
Easier to demonstrate logic and depth, attracting long-term fans.
Convenient for readers to save, with a longer dissemination cycle.
Disadvantages
Its visual appeal may not be as strong as videos, and the dissemination speed is relatively slow.
User interaction is low, limited to comments and likes.
The application of images in Binance Plaza
Tutorial sharing: Accompanied by step-by-step screenshots or flowcharts, clear and easy to understand, suitable for novice users, for example: (Step by step guide to register a Binance account), (Complete process of Binance spot trading).
Technical insights: Accompanied by data charts and practical case studies, making content more professional, targeting investors and technical enthusiasts, such as (In-depth analysis of the impact of Bitcoin halving), (What is DeFi?).
Market analysis: Enhance visual impact through illustrations (e.g., candlestick charts, price change charts), analyze the trends of a particular cryptocurrency, or share market hot events, such as (ETH's technical analysis and future trend predictions for today).
2. Video format: A combination of rapid dissemination and visual impact
Short duration, fast pace, high information transfer efficiency, enhances sensory experience through visuals and sound, strong attractiveness. Easy to spread through social media, making it easier to attract new fans.
Advantages
Strong attractiveness, fast dissemination, and easy to trigger fan interaction.
Can visually demonstrate operational steps or market trends, lowering the understanding threshold.
Easily spread through social media, bringing new traffic to the account.
Disadvantages
Production threshold is relatively high, requiring shooting and editing skills.
Content timeliness is strong, and the lifecycle is shorter.
The application of videos in Binance Plaza
Operational demonstration: Through screen recording + voice explanation, let the audience intuitively understand the operation process. For example: (1 minute to teach you to complete spot trading on Binance), (Quickly get started with Binance options trading).
Market interpretation: Quickly convey market trends through dynamic candlestick charts and analysis. For example: (Today's BTC market brief: Will it break through $50,000?)
Story sharing: Briefly describe the entire process of a person or event, highlighting key nodes and insights. For example: (How did he achieve financial freedom through an investment?)
3. Live broadcast format: The best tool for real-time interaction and deep communication
Live broadcasts emphasize immediacy and interactivity, allowing the audience to participate and ask questions in real-time. The plaza's live broadcasts have also added a screen sharing feature, suitable for detailed explanations, trading operations, or hot discussions. Create a 'live feeling' to enhance trust and loyalty among fans.
Advantages
Most interactive, can quickly establish deep connections with fans.
Answer audience questions in real-time, closing the distance and enhancing loyalty.
The reward mechanism and product promotion ability are strong and easy to monetize.
Disadvantages
Requires a high level of expression and on-site adaptability.
High requirements for equipment, venue, and network.
Content timeliness is high, and the value decreases after viewing.
The application of live broadcasts in Binance Plaza
Real-time market analysis: The host displays market data in real-time and shares trading strategies.
In-depth thematic discussion: Systematically share on a particular topic to enhance fans' understanding.
Interactive Q&A: Audience asks questions in real-time, and the host answers immediately, enhancing interactivity.
Novice users are suitable for text + short videos; technical users or investors prefer live broadcasts + in-depth articles. By reasonably selecting and using text, images, videos, and live broadcasts, you will achieve comprehensive improvement in content creation on Binance Plaza, providing fans with quality experiences and quickly gaining followers!
4. Quality bloggers share in live video and plaza
Previously shared many high-quality creators with different positions that the editor learned about, and now share a few bloggers who frequently post videos and live broadcasts for those who prefer either format to reference and learn! Additionally, a small suggestion here, if personal homepages could be categorized by text/image/video/live, it would be even better!
Video category: @Tang Hua Bamboo @Nuts @Joe Boss Retirement Moon Rent
Live category: @Yan Chi Bit @Aishu @MK Shouyue
4. Operation skills: Establish deep connections with fans
In operating content on Binance Plaza, fan stickiness and trust are the foundation for the long-term development of the account. Establishing deep connections with fans can not only enhance interaction rates but also make your content more influential. Below are specific strategies and methods recommended by the editor.
1. Proactive interaction: Sincerely close the distance
Interaction is the first step in connecting with fans, especially on a decentralized content platform, where users are more inclined to interact with creators who bring warmth.
Reply to comments and private messages in a timely manner
Fans' comments in the comment area are the starting point for interaction. Whether asking questions or expressing opinions, actively reply to let them feel valued. For more complex questions, you can provide detailed answers via private messages; this 'one-on-one' communication can quickly enhance trust.
Utilize name-calling interaction
In live broadcasts or comment replies, name fans, such as: 'Thanks to Crypto Newbie for the question; this question is very representative!' Name-calling interaction makes fans feel like part of the community, effectively enhancing their sense of belonging.
Regularly hold interactive activities
Initiate some polls or red packet Q&A, such as 'What cryptocurrency are you most concerned about?' or 'What questions do you have about Binance?' The activity format can be simple, but the focus should be on giving fans an opportunity to express themselves.
2. Provide exclusive value: Build a core user group
Deep connections require making fans feel that they can gain unique value from your content.
Exclusive content
Provide exclusive content for core user groups, such as in-depth tutorials, advanced trading strategies, or data reports, making fans feel they have received 'special treatment'. For example: when publishing an article, add a note saying, 'These are my top 3 additional suggestions, only for active fans in the comment section.'
Early participation opportunities
When you have new content or plans to publish, prioritize inviting core fans to participate. For example: 'Tonight, I will publish an in-depth analysis of BTC's future trends. Members of the core fan group can preview it!'
Core group services
Create a core fan group, providing additional interaction and help, such as: through Binance Plaza, you can create exclusive chat rooms, invite fans to participate, and regularly provide market analysis.
3. Personalized content: Optimize creation based on fan needs
Another key point for deep connections is to make fans feel that your content is 'particularly useful for them.'
Understand fan needs through data
Analyze data on the platform (likes, favorites, comments) or conduct polls to understand the topics fans like. For example, if you find that 'Binance's tutorial on pulling wool' has received the most likes, you can create a series of tutorials to deepen this direction.
Tell fans' stories
Collect fans' real questions or cases and base your content creation on them. For example, in a live broadcast or article, you can mention: 'A fan commented that he encountered difficulties in setting stop-loss and take-profit, so today I will explain this operation in detail.'
Express in user language
Adjust your expression based on fans' comprehension levels. For example, beginner users are more suitable for using simple and understandable language, while experienced investors may prefer more technical content.
4. Create emotional connections: Touch fans with authenticity
Fans will not only follow you for your professional abilities; they also want to see the genuine humanity behind the creator.
Share personal experiences
Appropriately share your experiences or insights to let fans feel your growth and efforts.
Respond to fans' emotional needs
Respond to fans' emotional ups and downs, such as liking for support or comforting encouragement. If a fan shares a loss experience, you can comfort and encourage them: 'Every investor will go through such a process; it's important to adjust your mindset.'
Enhance community belonging
Create a warm community atmosphere through regular interactions, special activities (such as lotteries, red packets), or collaboration with fans.
5. Long-term companionship: Transforming fans into a community
Deep connections are not achieved overnight but are a process of long-term companionship.
Regularly update content
Maintain stable content output, so fans know you are a trustworthy creator. Publish market analysis or in-depth tutorials at fixed times daily to cultivate fans' reading habits.
Guide fans to participate actively
Encourage fans to share their opinions or participate in co-creation of content, making them part of the community. For example, 'I plan to write an article about trading psychology next week, and everyone is welcome to comment and share your insights. I will select 3 to include in the content.'
Use platform tools to enhance interaction
Utilize the interactive functions provided by Binance Plaza (such as live rewards, red packets, polls, private messages) to further close the distance with fans.
5. Posting strategy: Make your content stand out
In Binance Plaza, publishing content is not only a matter of content output but also an important part of attracting fans, enhancing interaction, and optimizing income. Below are some practical posting tips to help you grow from a content creator to a leading author in Binance Plaza!
Capture titles: Must attract on the first glance
The title is key for users to decide whether to click on the article; it must be attractive and readable.
Numbers + pain points: For example, 'Master Binance trading in 3 minutes.'
Suspense + value: For example, 'Why do investors overlook this strategy?'
Hot topics + interpretation: For example, 'The truth behind Dogecoin's surge.'
Engaging opening: Quickly get to the point
The first three sentences of the article determine whether users will continue reading.
Interrogative: Directly hit the pain points.
Story-type: Attract with real cases.
Summary style: Directly tell users the benefits of reading.
Clear content structure: Makes it easy for users to absorb information
A clear content structure not only enhances the reading experience but also strengthens user comprehension.
Overall: First summarize, then elaborate.
List format: Clearly express using bullet points.
Visual optimization: Add subheadings, lists, and charts.
Concise content: Let the key points reach the user's heart directly
Long and complicated content can easily deter users; keeping it concise is key.
Disadvantages: 'To understand the market…'
Advantage: 'Easily understand market conditions.'
Emphasize core content and quickly transmit information.
Illustrations and layout: Enhance visual appeal
Content that combines text and images is more shareable. Good layout can enhance the reading experience, making users more willing to stay.
Example screenshot: Clear and intuitive operations.
Data charts: Show market comparisons.
Simple layout: Short paragraphs, bold keywords.
Guide interaction: Let users participate
A successful article is not just about information transmission, but also a starting point for user interaction.
Ask: 'What do you think of this trend?'
Suspense: 'The next article will reveal more strategies.'
Share: 'If you find it useful, please share!'
Make good use of hot topics: Leverage them to enhance exposure
Combine cryptocurrency hot topics with published content to not only attract more attention but also make the content closer to users' interests.
Seize timeliness: Publish hot content as soon as possible.
Multi-dimensional interpretation: Analyze from both technical and market perspectives.
Continuous optimization: Improve through data-driven insights
Data feedback from the platform is an important basis for optimizing posting skills.
Analyze reading volume and interaction rates.
Test different posting times to find the best time for yourself.
Through the above methods, creators can gradually transform from 'one-way content output' to 'interactive operation' that grows together with fans. Establishing deep connections with fans not only enhances account activity but also builds a strong fan community, laying the groundwork for future IP development.
5. Increase returns: Explore the plaza's high income
Binance Plaza is not only a content sharing and interaction platform but also an ecosystem that provides rich rewards for creators. The previous article briefly introduced several ways for users to earn from the plaza. Today, I will explain in detail the range of earnings from different methods and some simple tips to increase earnings:
1. Beginner tasks and daily sign-ins (12u~50u per month)
Beginner tasks: A rewards mechanism prepared by Binance Plaza for new creators entering the platform. Completing simple posting tasks can earn 100 points.
Daily sign-ins: A way for the platform to encourage user activity. Daily logging in and signing in can earn points. Browsing 5 articles and sharing one can receive additional rewards. You can earn up to 28 points per week.
Points rewards: Sign-in points can be exchanged for BNB token vouchers, BNB transaction fee rebate vouchers, and more resources, with more platform rewards to choose from in the future.
Including beginner tasks, the points earned in four weeks can be exchanged for about 0.02 BNB tokens (about 1.2u) or 0.08 BNB transaction fee rebate vouchers (about 50u). For those who trade frequently, the latter is a fantastic reward.
2. Reader rewards (0~no upper limit per month)
The tipping function in Binance Plaza allows fans to directly support creators through tokens or other forms, which is the most straightforward way to monetize. High-quality content or interactive live broadcasts can gain recognition and appreciation from fans.
Scenarios triggering rewards:
Publish a high-quality article or video.
Answer fans' questions or provide practical tips in live broadcasts.
By precisely positioning content and continuously producing high-quality output, cultivate fan trust and loyalty, attracting more rewards. The editor's previous article received a reward of 2u, shared for everyone's reference.
3. Content mining earns commissions (0~no upper limit per month)
Binance Plaza adopts a 'content mining' mechanism. After creators publish high-quality content, users can transition to the trading interface through tokens introduced in the article to trade, and creators can earn a commission on platform fees.
Mining logic: High-quality content receives more interaction (likes, comments, shares), and the higher the 'heat value', the greater the income from content mining.
Commission mechanism: The platform distributes earnings based on the overall popularity and traffic of the content, and creators receive reward tokens regularly.
Suggestions: Continuously pay attention to hot topics, create content that meets user needs, and maximize popularity. Regularly analyze the performance of your content and optimize your topic direction.
The editor's articles mainly focus on tutorial types and do not frequently recommend tokens, so content mining income is relatively low. Here, I use the content mining income of a blogger who frequently provides trading recommendations for reference.
4. Live mining and trading (0~no upper limit per month)
Live broadcasts are an important tool for Binance Plaza to empower creators, allowing them to earn income through the mining mechanism and through live trading.
Live mining: The platform will allocate income to the broadcaster based on the number of viewers in the live room and the interaction frequency (bullet chats, likes), etc.
Live broadcast with trading: By recommending contract cryptocurrencies and operational strategies, viewers can operate through the promotion link in the live broadcast room, and creators can receive a certain percentage of the share.
Suggestions: Incorporate value output into the live broadcasts (such as real-time market interpretation, cryptocurrency analysis) to enhance audience retention time and participation. Increase the fun and professionalism of live broadcast content to attract more users.
Below are screenshots of screen sharing and cryptocurrency recommendations during the live broadcast:
5. Project essay activities (0~3000u per month)
Binance Plaza regularly holds essay activities. Follow @Binance Plaza to receive the rules of the essay activities. Creators can win rewards by participating in themed content creation. Three essay activities have already been held this month, and selected creators can earn up to $3,000!
Activity form: Submit original content based on the theme released by the essay project partner to participate in selection.
Reward mechanism: Token rewards for winning works are given, typically around 200u~1000u.
Suggestions: Essay content should closely adhere to the theme, deeply explore the topic, and avoid vague content. Understand the selection criteria for activities before writing articles, such as word count requirements, innovation, and interaction performance.
The editor joined the plaza late and has not yet received token rewards from the essay activities. Below is another creator's token obtained from the DODO project in September, which was nearly $1,000!
6. Official communication meeting rewards (0~200u per month)
Binance Plaza occasionally holds official online exchange meetings for creators, where participants can receive generous rewards. For example, @Newbie Classroom Angel Autonomous Community
Activity forms: Microphone rewards, comment lotteries, chat room red packets, etc.
Reward mechanism: Most are cash tokens, about 20u each. Occasionally, there will be custom gifts.
Suggestions: Actively participate in official online exchange activities, interact with project parties and guests, and learn more about platform dynamics. When the exchange activity is about to begin, retweet comments to seize more opportunities.
7. Hidden benefits
In addition to the above clear sources of income, Binance Plaza can actually bring many hidden benefits. The plaza's support mechanism for newcomers allows beginners to quickly accumulate fans and establish their personal IP. There are many ways to earn more income in the cryptocurrency world! Here are a few simple introductions, and in detail, the editor can write articles to discuss with everyone later.
Brand cooperation: As the influence of the IP increases, cooperation can be established with cryptocurrency project parties to gain additional income.
Indirect income from fan growth: The fans accumulated through content creation can be transformed into community resources, laying the groundwork for subsequent knowledge payments or other monetization models.
By fully utilizing the various income channels provided by Binance Plaza, both novice and experienced creators can achieve income growth from 0 to N. The key lies in continuously optimizing content quality, actively participating in platform activities, and establishing deep connections with fans, allowing each effort to yield rich rewards!
Friends who want to officially start their creative journey should take action now! If you have any questions related to creation, feel free to discuss them in the comments. For plaza-related questions, you can contact the super responsible Ying Ge: @yingbinance
Don't be afraid of starting late; just be afraid of not starting. Join Binance Plaza today, and tomorrow you will be a creator star in the cryptocurrency world.
