Black Friday
According to Adobe Inc., published on Saturday, American consumers likely set a new spending record this "Black Friday," making purchases totaling $10.8 billion.
The growth of digital purchases continues over the weekend following the American Thanksgiving Day: projected spending on Saturday is $5.2 billion, and $5.6 billion is expected on Sunday.
Adobe, a reliable source for tracking e-commerce, also maintains its initial forecast for "Cyber Monday," predicting a significant volume of consumer online purchases at $13.2 billion. If this forecast holds true, it will be another substantial day for retailers and e-commerce platforms.# AMZN # EBEY