FIFA and Mythical Games collaborate to launch FIFA Rivals.
The company's CEO, John Linden, stated that FIFA Rivals could attract over 100 million players, considering that their NFL Rivals game has already surpassed 6 million registrations from a much more limited audience.
To put the figures into perspective, around 5 billion people tuned into the FIFA World Cup in 2022, while approximately 500 million people watched the NFL playoffs last year.
FIFA Rivals will be powered by the Mythos blockchain, compatible with Mythical, and secured by the Polkadot network.
The partnership adds to a growing trend of sports partnerships collaborating with blockchain gaming studios to offer fun and interactive experiences to fans.
The appeal of blockchain games lies in the fact that players can own in-game assets and monetize them in a play-to-earn economy.
One of Mythical's early successes was Blankos Block Party, a social building and creation game based on non-fungible tokens that has since been transferred to Polkadot and generates around 3 million monthly transactions.
FIFA Rivals was made possible thanks to the Mythos Foundation, which Mythical launched in October 2022 to integrate and support new players and developers in its ecosystem.
