Interactive Strength Inc. Adopts Bitcoin for Treasury and Payment Integration 🚀
Interactive Strength Inc. (NASDAQ: #TRNR ), maker of fitness equipment under the CLMBR and FORME brands, has announced its Board of Directors’ approval to allocate up to $5 million for Bitcoin purchases, limited to 25% of the company’s average daily cash holdings over the prior three months.
The move reflects Bitcoin’s potential as an inflation-resistant treasury reserve asset. The company also plans to accept cryptocurrency payments, retaining these in Bitcoin under the same treasury limits. CEO Trent Ward emphasized the alignment of Bitcoin with TRNR’s forward-thinking strategy and mission to drive innovation.
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