ChillGuy who became popular from TikTok

In today's general meme retaliation, who is the most popular rebel? No need to think about it, it must be the ChillGuy with the expressionless face and his hands in his pockets.

The emoji boy in the picture above who became popular from TikTok made waves in just 24 hours: the market value once exceeded 600 million US dollars, and the increase was dozens of times in 24 hours, and the trading volume exceeded 700 million US dollars. The transactions in the last hour The amount also exceeded 100 million US dollars.

A few days ago, it was just spreading on TikTok.

What’s interesting is that while we are still lamenting the mantra Just Chill, currency players have already used practical actions to explain what “real Chill” is: from the President of El Salvador’s post to Musk’s retweet, from TikTok to Twitter, everything Can become the focus of attention and hype.

ChillGuy demonstrates a perfect 'lying down win' in a 'lying flat' posture.

If you still don't know why a meme can stir up waves, here's a quick storyline summary.

At first, I was just a calm guy

ChillGuy is actually a character created by artist Phillip Banks in 2023. This anthropomorphized character wears a sweatshirt, jeans, and sneakers, with hands in pockets—just a cool-looking guy.

The simple character setting given by the artist is: he is just a completely indifferent calm guy. At the same time, this post sparked a widespread trend of imitation on social media.

Subsequently, this Chill Guy image gained explosive spread on TikTok. People were attracted by this image of hands in pockets, expressionless, seemingly indifferent to anything. It perfectly interprets a young person's attitude towards life pressures: rather than being anxious, just chill.

Users are mimicking this posture, accompanied by various scenarios: failed an exam? Just Chillin. Facing work pressure? Just Chillin. Life is unsatisfactory? Still Just Chillin.

This contrasting sense of humor and 'laid-back' lifestyle unexpectedly hit the funny bone of Generation Z. Related videos gained over 20 million views in just two months, spawning countless imitation videos and memes.

These types of videos should have drowned in the massive content of TikTok, but netizens were drawn to his attitude of 'life doesn't have to be taken too seriously.' Especially in this anxiety-filled era, people seem to find some resonance in this meme: life is about learning to chill.

The Tipping Point, from memes to speedrun masters

Five days ago, when the $CHILLGUY token was born on the Solana chain, perhaps even the issuer did not expect what would happen next.

Initially, CHILLGUY's price remained lukewarm, but suddenly surged yesterday, with a market value breaking 200 million dollars, and the token price reaching about 0.23 at its peak, with trading volume exceeding 100 million dollars.

It is obvious that a TikTok viral meme must have its reasons for going viral, especially in the cryptocurrency circle of attention assets, it's naturally the 'good angle' mentioned by smart money.

Data doesn't lie. Compared to PNUT, which rose during the previous election hot spots and took 11 days to accumulate 60,000 holders, ChillGuy only took 4 days to gain 80,000 token holders.

You can't help but marvel at the power of attention economy and viral events.

Of course, the meme Chill's angle is just the foundation; what really catalyzes it must be a combination of various factors.

Here the editor has to mention the well-known theory from the classic communication studies book (The Tipping Point), that for an event to become popular, three key elements are indispensable:

The first is the law of key figures—influential people in communication and interpretation.

The second law is the law of stickiness—trending things should have qualities that leave a deep impression.

The third law is the law of environmental power—an environment that produces a trend is very important, affecting the spread and acceptance of the trend.

Regarding the last two laws, it is clear that the calm emoji with hands in pockets aligns with young people's fashion trends, while TikTok and the current meme super cycle provide ample environmental power.

Everything is ready, just waiting for the key person to ignite it.

First, Salvadoran President Nayib Bukele posted a meme of ChillGuy on Twitter without any caption. The tweet gained nearly 80,000 likes in just a few hours.

Subsequently, Musk arrived, albeit late.

A tech blogger published a review and introduced Grok's AI performance, with images involving CHILLGUY elements. Musk reposted to show attention.

Although it’s not a clear endorsement, the law that memes related to Musk tend to go viral is still in effect.

On the 21st, after several events overlapped, CHILLGUY began its speedrun journey, with its market value rising from 200 million to over 600 million dollars; as of the time of writing, the price has pulled back, but the market value is still around 300 million dollars.

Meme tokens that quickly rise above 100 million dollars are rare, and ChillGuy stood out in today's general meme pullback environment, successfully achieving a speed run in market value and lying win.

More importantly, Google Trends show that in the last 24 hours, the search volume for 'how to buy ChillGuy' skyrocketed in the US, with 'how to buy' results showing Bitcoin first and ChillGuy second, while corresponding tutorials flooded YouTube and forums.

Looking at the news of the Phantom wallet topping the Google Play download chart a few days ago, it seems more young outside players are really running to join the market.

Some exchanges also reacted quickly, for example, crypto.com has already announced the listing of CHILLGUY.

However, the original creator artist does not wish to become popular in this way.

He expressed his attitude on Twitter: 'I have been troubled by bad information related to cryptocurrency, and I have decided to take a break from Twitter for a while.'

Earlier reports indicated that Philb holds the copyright for ChillGuy and has considered suing the similarly named meme coin. This caused the CHILLGUY token to drop more than 50% at one point, but it has now recovered.

Betting nine to lose, still a Chill.

In this round of ChillGuy's revelry, some are happy while others are worried. On-chain data shows that some early players have indeed achieved a lying win:

According to AI Aunt's monitoring, smart money spent 22,134 USDC to buy 5.01 million $CHILLGUY from November 17 to 19, at a cost as low as $0.0044; currently, this smart money has sold 60% of its position, with 200 tokens still distributed to two new addresses, realizing a profit of 760,000 dollars.

Smart money's original address: 28MyYrYpRwAwiACFwKQbzJ7LXAq3tSBPTJzrmG6ep1Fi

Transfer address after making money:

DiJA72nChAfqbwbqBpmFdEk7gBFT97JZSBx7faArjGYe

28MyYrYpRwAwiACFwKQbzJ7LXAq3tSBPTJzrmG6ep1Fi

(Deep Tide TechFlow Note: The above information is for data display only and not investment advice.)

Even more thought-provoking is that some Twitter users further analyzed the address and found that he actively participated in on-chain dog fighting PVP, being a true 'P player'; but his record is also nine losses to one win, resulting mainly in losses.

However, one CHILLGUY allowed him to turn losses into profits, a critical blow that laughs at all pain.

Meanwhile, some people got up early, dreaming with 1 SOL, but missed the bus.

According to Lookonchain data, a trader used 1 SOL to buy over 30 million CHILLGUY shortly after the opening, now worth 10 million dollars. But he sold early, ultimately only making a profit of 0.6 SOL.

What can we learn from these comparisons? Energy, luck, timing, and mindset are all essential, but even if you have them, success is not guaranteed.

With hands in pockets, discovering that the meme market is full of competitors; what you can do is just be a calm guy, lower expectations, and observe.

This article is authorized for reprint from: Deep Tide TechFlow

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