The sudden surge of $TROY TROY coins can be attributed to several key points:

1. Exchange Listing: TROY coin was recently listed on some major exchanges, such as Bitget and Binance, which increased its exposure and investor attention.

2. Futures Trading Pairs: These exchanges launched futures trading pairs for TROY, which may have attracted more traders' interest, increasing trading volume and price volatility.

3. Ecosystem Fund: TROY announced the establishment of a $10 million ecosystem fund, demonstrating the project's support and commitment to development, which may have increased market confidence.

4. Strategic Investment: TROY received strategic investments from companies like Unicorn Verse, which may have brought additional resources and market attention to the project.

5. Community and Functions: The TROY coin community is active, and the project offers various functions including trading, lending, and staking, which may attract investors looking for multifunctional tokens.

6. Market Sentiment: The overall sentiment of the cryptocurrency market may also be a factor; if the market is generally bullish, then coins like TROY may also rise accordingly.

In summary, the surge in TROY coin's value may be driven by exchange listings, the increase in futures trading pairs, the establishment of an ecosystem fund, strategic investments, and the community and functions offered by the project.