Wang Tao and Li Na are an ordinary couple who have been making a living by selling street food, mainly at night markets. Their small stall is popular among local residents for its affordable prices and authentic flavors. However, the impact of the pandemic put their business in jeopardy, significantly reducing their income. At this time, their son suggested they try sharing their street food daily life and cooking skills online and recommended a decentralized video platform—COS.TV.
At first, Wang Tao and Li Na knew nothing about making videos and could only casually record some simple daily life at the stall with their phone: the entire process of frying dough sticks, interactions with customers, the lively scenes of the night market, etc. Although their videos were simple, they unexpectedly gained a lot of attention on COS.TV. Thanks to the platform's unique decentralized reward mechanism, whether it was video playback, likes, comments, or shares, they would earn COS tokens. After publishing their first video, the couple received a token reward equivalent to a day's income from their stall, which greatly encouraged them.
As they delved deeper into content creation, they began to carefully plan video content, such as teaching viewers how to make authentic night market snacks, sharing the hardships and joys of selling food, and capturing warm moments from their street vendor life. These genuine stories gradually resonated with more viewers. Their follower count rapidly increased, and many viewers even supported them through token tips. In just a few months, the couple not only earned a substantial amount of tokens but was also invited to participate in COS.TV's creator activities to share experiences with other creators.
Through more than a year of persistence, the couple has earned tens of thousands of COS tokens. These tokens not only helped them pay off debts incurred during the pandemic but also allowed them to save startup capital to open a physical snack shop. They remarked, "COS.TV is not just a platform; it feels like the starting point of our life change."
Why does COS.TV provide ecological rewards?
COS.TV's ecological reward mechanism is based on blockchain technology and aims to solve the problems of non-transparent earnings and unfair revenue sharing for creators on traditional platforms. The platform provides ecological rewards for several key reasons:
1. Attract content creators:
COS.TV directly rewards creators through token rewards, encouraging more people to share content. This incentive mechanism allows creators to see their labor value fairly reflected, attracting a large number of high-quality creators to join.
2. Enhance user engagement:
The platform rewards not only creators but also behaviors such as likes, comments, and shares. This two-way incentive mechanism encourages users to actively participate in content interaction, forming a highly cohesive community ecosystem.
3. Promote ecological prosperity:
Tokens, as the core economic model of the platform, are not only used to incentivize creators but can also be used by users for tipping, trading, and other scenarios, enhancing the liquidity of tokens and thus promoting the economic cycle of the platform.
4. Transparency and trustworthiness:
The revenue distribution mechanism of traditional platforms is not transparent, while COS.TV ensures that rewards are distributed openly and fairly by recording all transactions on the blockchain, enhancing users' trust in the platform.
The value brought by decentralized rewards to Web3 video platforms
1. Improve the fairness of content creation:
On COS.TV, creators' earnings are directly linked to the popularity of their content, with no intermediaries taking a cut, ensuring that the labor value of each creator is genuinely reflected.
2. Increase user enthusiasm:
Users can also earn token rewards through interactive behaviors like likes and comments; this mechanism encourages more users to participate, enhancing the overall activity level of the platform.
3. Promote global development:
The decentralized reward mechanism breaks the geographical limitations of traditional payments, allowing users and creators to participate freely, attracting more international users to join, and promoting the platform's diversified development.
4. Build a self-circulating economic ecosystem:
Token rewards are not only a source of income for users but can also be used to support other creators, participate in platform activities, or invest in staking, thus forming an economic self-circulation within the platform and enhancing ecological sustainability.
5. Promote the application and popularity of Web3 technology:
The successful case of COS.TV proves the potential of decentralized technology in the video content field, providing innovative references for other Web3 platforms and promoting the application of Web3 technology in more scenarios.
Summary
Through decentralized rewards, COS.TV allowed an ordinary couple selling street food to change their fate by sharing their lives.
