You are looking for a potential project in the cryptocurrency market. Ensure special, creative, stable criteria. Trading Insight would like to introduce to you a new stablecoin project that has recently launched and attracted#Binance support. Whether this project can become a sought-after and strong growing project in the near future, let's find out with Trading Insight.

This article will go into the Usual project, the features it offers, how the token distribution works, and what the potential for growth is. All of this will be in this article.
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What is Usual?

  • Usual is a decentralized stablecoin issuer backed by Real World Assets (RWA), with the goal of redistributing ownership and value, providing growth opportunities for users through the $USUAL token.

  • $USUAL drives adoption of the USD0 stablecoin, balancing contribution incentives and driving protocol growth. Its innovative distribution model, based on protocol revenue, opens up new possibilities for DeFi. This approach promotes ecosystem expansion and sustainable decentralized development.

  • Launched three months ago, Usual has reached $355 million in TVL and 50,000 users. The protocol has raised a total of $7 million and is backed by 160 investors.

Why was Usual created?

  • The Problem with Stablecoins: Stablecoins like USDT and USDC generate huge profits (over $6 billion by 2023), but the value they create is concentrated in the hands of a small group of shareholders. These institutions act like centralized banks, privatizing profits while socializing risks.

  • Tokenomics Problem: Most tokens today are speculative, serving the interests of inside investors and devaluing users. As a result, users own tokens whose value is constantly decreasing.

  • Why Usual? Usual was created to address these injustices by redistributing 90% of the ownership and value created back to the community. This transforms users from mere consumers into true owners.

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Usual not only delivers profits but also grows through ownership

1. Tether excludes users from participating in both yield and growth, and only distributes profits to Tether shareholders.

2. Yield stablecoins, issued by organizations like Ondo or Mountain, mark a major step forward in the stablecoin space by redistributing underlying returns to users through a sovereign stablecoin. However, yield assets only provide the opportunity to earn returns, not growth.

3. Usual offers the best of both worlds. With Usual, you have access to both yield generation and growth opportunities. Usual goes beyond the conventional model by redistributing value through the $USUAL token, giving users ownership of the protocol. Unlike revenue sharing models, Usual focuses all value generation on the Treasury, with 90% redistributed back to the community through the governance token. This gives users:

- Real Cash Flow: reflects the protocol's revenue, with future growth based on TVL and revenue.

- Governance rights: allow owners to participate in important decisions such as revenue distribution and collateral management.

- Utility rights: provide staking options, "Validator" and "Bribing" tokens to coordinate liquidity and enhance utility.

Usual User Flow

Usual focuses on three core products:

1- Usual Stablecoin (USD0)

Designed for payments, counterparty trading, and collateral purposes. USD0 is a stablecoin fully backed 1:1 by Real World Assets (RWA) such as US Treasury Securities. It provides users with a stable, secure asset that is independent of the traditional banking system, fully transferable, and easily accessible within the DeFi ecosystem. As Usual’s key stability asset, USD0 supports transparency and security by maintaining real-time reserves, providing a reliable, unfragmented alternative to stablecoins such as USDT and USDC.

2- Usual Liquid Staking Token (USD0++)

Yield Generating Product: USD0++ is a flexible staking version of USD0, acting like a savings account for Real World Assets with a 4 year lock-up period. It provides rewards while remaining transferable, with rewards in $USUAL incentivizing the growth and use of USD0.

3- Usual Governance Token ($USUAL)

$USUAL is the governance token that powers the Usual protocol, specifically designed with intrinsic value directly linked to the protocol's revenue model. $USUAL drives USD0 adoption and usage, balancing contributor incentives and supporting protocol growth. Its innovative distribution model opens up new possibilities for DeFi, driving ecosystem expansion and sustainable decentralized development.

USUAL: Revolutionary Revenue-Based Governance Token

What is $USUAL?

$USUAL is the governance token that powers the Usual protocol, specifically designed with intrinsic value directly tied to the protocol's revenue model.

$USUAL drives USD0 adoption and usage, balancing contributor incentives and supporting protocol growth. Its innovative distribution model opens up new possibilities for DeFi, driving ecosystem expansion and sustainable decentralized development.

What makes $USUAL special?

$USUAL is not just a governance token, it is designed to confer real ownership of the protocol and its reserves, backed by 100% of the revenue generated. Issued proportionally to the USD0++ TVL of the protocol, $USUAL is disinflationary, meaning that as the protocol's revenue increases, the number of $USUAL tokens issued will decrease. This model ensures early backers benefit by always linking the issuance of $USUAL to future cash flows, protecting long-term investors from dilution.

Applications of the $USUAL token

$USUAL is a utility and governance token with many important financial and utility features:

- Governance rights: Give token holders the power to govern the protocol and influence important financial decisions.

- Non-inflationary issuance: $USUAL issuance is linked to the staked USD0 TVL (USD0++), creating scarcity as new TVL enters the system.

- Revenue-Based Model: $USUAL issuance is adjusted with future cash flows. The inflation rate of $USUAL supply is always lower than revenue growth and reserves.

- Staking rewards: By staking $USUAL, holders activate governance rights and receive 10% of newly issued $USUAL, incentivizing long-term investment behavior.

- Gauge Mechanism: Coordinates and optimizes liquidity distribution within the protocol.

- Collateral management: The management decides on the types of collateral and their weights behind USD0, ensuring stability and flexibility.

- Reserve Fund Management: Governance and mechanisms will allow $USUAL holders to manage the reserve fund efficiently and maximize compounding efficiency.

USUAL tokenomics

USUAL is community driven, with 90% allocated to the community and 10% to insiders. Tokens are distributed as follows

After the end of Binance's Launchpool, we can also see that the great benefits of participating in Binance Launchpool and other Binance programs are not only in receiving free tokens but also opening up many potential investment opportunities and optimizing profits. Specifically:

1. Access to potential projects: Binance Launchpool allows you to participate in new crypto projects at an early stage. Receiving new tokens while the projects are still new can bring huge profits if the project grows strongly in the future.

2. Earn without additional investment: By staking BNB or other tokens in Launchpool, you can receive rewards without having to invest additional capital. This is a great way to grow your assets without worrying about losing value.

3. Reduce transaction fees and optimize profits: Holding BNB helps you reduce transaction fees on Binance, optimize your transactions and save on transaction costs. This is a long-term benefit if you regularly trade on Binance.

4. Participate in airdrops and promotions: Binance regularly holds airdrops and promotions for BNB holders. You can receive free tokens or participate in special opportunities that add value to your holdings without having to invest more.

5. Use BNB in ​​many services: BNB not only helps reduce transaction fees, but can also be used in Binance's DeFi products, participate in staking programs, shop, or pay fees for other services on the Binance platform.

In short, joining Binance Launchpool and holding BNB offers the opportunity for sustainable profits, reduced transaction costs, and access to promising crypto projects. This is a smart investment strategy for those who want to maximize asset value in the crypto space.


After Usual was listed, it had a peak price of $0.4780 and is currently trading at $0.2911. So based on the information above, what do you think about the Usual project and its future development potential? Don't hesitate to interact with Trading Insight and leave your comments about the project and this article.