The collaboration between Rappi and Worldcoin promises to transform access to digital identity in Argentina, combining innovative technology with the convenience of home services. This advancement positions the country as a benchmark in the adoption of digital systems based on biometrics.
Worldcoin arrives at Argentine homes with Rappi
Rappi, the popular delivery platform, has taken an innovative step by partnering with Worldcoin, the global project promoting the use of unique digital identities based on iris scanning. Starting in the first quarter of 2025, Worldcoin's Orb devices will begin to be distributed in Argentine homes, allowing users to register and receive tokens as a reward for their participation.
The "World ID", a unique and unrepeatable digital identity, will be the central axis of this initiative, designed to democratize access to digital services with greater security. This project reflects the great interest of Argentines in blockchain and cryptographic technologies, which is why Worldcoin has chosen the country as the headquarters for its regional operations center.
Opportunities for Rappi and Worldcoin
The alliance, announced in October during an event in San Francisco, represents strategic benefits for both companies:
Worldcoin will be able to leverage Rappi's vast base of active users to accelerate the adoption of its technology.
Rappi, for its part, seeks to strengthen the security of its online transactions by integrating the World ID system, consolidating itself as an innovative platform in the digital ecosystem.
International challenges and controversies
The deployment of Worldcoin has not been without criticism. In Chile, authorities requested the suspension of the company's operations due to alleged regulatory violations. In light of this situation, Rappi clarified that the agreement is exclusive to Argentina and will not extend to other countries in the region.
Additionally, in markets like Spain, Kenya, and South Korea, the project has faced restrictions due to concerns about privacy and the use of biometric data. These tensions have not dampened enthusiasm in Argentina, where Rappi is already sending invitations to users interested in participating from their homes.
Argentina: a pioneer in the adoption of Worldcoin
Argentina leads the global ranking of Worldcoin adoption, a project that combines blockchain and biometrics to create a universal digital identity. Currently, 52 Orb devices are traveling the country to facilitate registration, and it is expected that soon there will be one Orb available every five blocks. There is even consideration to open a permanent point in the iconic Abasto Shopping Mall in Buenos Aires.
Privacy in focus: the major challenge of Worldcoin
Although the project has received notable attention in Argentina, concerns about the handling of biometric data continue to generate debates. The community questions the destination and security of the collected information, an aspect that will be key for the future of the project.
