LQR House Inc. (NASDAQ: LQR) today announced a new initiative to purchase $1 million worth of Bitcoin as part of its fund management strategy. This move demonstrates the company's confidence in the long-term potential of digital assets. In addition, LQR House will also accept cryptocurrency payments on its website CWSpirits.com, making it easier for customers to purchase alcoholic beverages with digital currency. The company plans to hold up to $10 million in crypto payments as Bitcoin; however, they will still focus on their core business. This action adds a new dimension to their diversification strategy. 🚀💼