McDonald's collaborates with Doodles to launch limited McCafé coffee cups! NFT floor price soars 76%, can Taiwan buy it?

McDonald's collaborates with NFT blue-chip project Doodles to launch a limited edition McCafé x Doodles Holiday cup, offering digital rewards including tickets to watch the animated pilot and virtual clothing for McDonald's. (Background: Is NFT making a comeback? McDonald's hints at collaboration with Doodles, floor price surges 70%) (Additional context: Amidst the shutdown wave of NFT projects, can blue-chip NFTs like Pudgy Penguins and Doodles 'sell clothing' to rescue themselves?) Fast food giant McDonald's released a video on the 13th, seemingly hinting at a cross-border collaboration with NFT blue-chip project Doodles. In the video, a pink hand lifts a coffee lid, revealing a coffee stain resembling the smiling face of a Doodles character, with the note “• ᴗ • 11/18”, previewing more information to be released on November 18. • ᴗ • 11/18 pic.twitter.com/LDxlE9pnrx — McDonald's (@McDonalds) November 12, 2024 Jointly launching McCafé x Doodles coffee cups Under the spotlight, McDonald's officially announced the content of the collaboration: launching a co-branded product — a special edition McCafé x Doodles Holiday cup, which customers can receive when purchasing hot drinks at McCafé, featuring limited edition coffee cups with Doodles' signature designs. Purchasing through McDonald's app also unlocks digital rewards, including: tickets to watch Doodles animation (Dullsville and the Doodleverse) pilot episodes. Limited edition McDonald's digital clothing for your Doodles virtual character. This marketing campaign is called 'GM Spread Joy', aimed at paying tribute to the 'GM' greeting in the cryptocurrency community. This event is exclusively launched for a limited time starting yesterday (18), and customers in the U.S. can participate at 13,500 McDonald's locations nationwide. (Unfortunately, it did not specify whether it would be implemented in other regions outside the U.S.) How to participate: Purchase McCafé x Doodles hot drinks in the McDonald's App. Confirm your email to receive confirmation. Register or log in to a Doodles Stoodio account. Unlock the gift pack to receive animation tickets and digital clothing. Notes: The event is limited to the U.S., and you must join McDonald's email and rewards program before purchase, and have a Doodles Stoodio account. The event period is from November 18 to December 31, while supplies last. order in-app for some exclusive holiday magic pic.twitter.com/xQxSDAMBhQ — McDonald's (@McDonalds) November 14, 2024 Launching GM theme song, updating official Twitter background to Doodles theme Yesterday, McDonald's collaborated with Doodles to release a morning theme song called Good Mornin' and updated the official Twitter homepage background to a Doodles theme, paying homage to Web3 while creating a warm and pleasant morning atmosphere, cleverly combining it with the promotion of the McCafé x Doodles Holiday cup. gm to everyone getting the McCafé x Doodles holiday cups today • ᴗ • music: Good Mornin’ artist: @marleybleuberry produced by: @Pharrell video directed by: @doodles @burnttoast pic.twitter.com/sTUeEEhJsN — McDonald's (@McDonalds) November 18, 2024 Doodles floor price skyrockets by 76% As a result, Doodles' market performance has seen a significant improvement. According to NFT Floor Price data, Doodles' floor price surged from 1.68 ETH before the announcement to a high of 2.96 ETH, an increase of 76.2%. In the past week, the average sale price was 2.47 ETH, with a trading volume of 2,107 ETH (approximately 6.64 million USD), growing by 89.04% and 795.86% respectively. Additionally, according to netizen statistics, less than a day after the event started, 1,461 wallets had claimed 'digital rewards', of which as high as 96% were new users from the Doodles Stoodio ecosystem, undoubtedly adding momentum to Doodles' outreach. The Defiant noted that in terms of partnerships, Doodles has been one of the most successful NFT projects, having previously collaborated with major brands like Adidas and Crocs, as well as artists like Pharrell Williams. Now, after collaborating with the world's largest fast-food chain McDonald's, Doodles, which has seen a decline in popularity over the past two years in the overall NFT bear market, is experiencing a resurgence. Whether collaborations with traditional brands can become a breakthrough point for NFT projects is worth continuous observation. Related reports From millionaire to bankruptcy, the investment lament of an NFT whale Floor price drops below 4 ETH! Doodles declares 'not an NFT but a media brand', founder challenges: will not spend money to raise floor prices 704 million USD valuation, Doodles raises 54 million USD in financing! Floor price rebounds by 18%, trading volume skyrockets by 1000% 'McDonald's collaborates with Doodles to launch limited McCafé coffee cups! NFT floor price soars 76%, can Taiwan buy it?' This article was first published on BlockTempo (the most influential blockchain news media).