Today’s recommended reading: "Web3.0 Creator Economy Report: CreatorFi’s Development Status and Imagination Space", author: @jack_xiong137 @BlockBeatsAsia

Link: https://www.theblockbeats.info/report

The following are my personal opinions:

Creator economy is an area that I have been paying attention to and thinking deeply about since I started my own business, Little Ghost, and ManesLAB.

In fact, the more I participate and experience, the more I feel that it is inappropriate to talk about "creator economy" in the current Web3 world. Indeed, the openness of Web3 data and the direct connection between Creators and their fans sound very tempting, but if you think about it carefully, these are sugar-coated traps for most creators.

The article mentions the three-level definition given by Li Jin to creators. In fact, adding a "should" can better reflect the difficulties creators face in the current Web3 environment, namely:

-Creators [should] create assets that are intended to be consumed, with the goal of creating value for their audiences and themselves.

- Creators [should] be influential people who emerge from digital, democratized media channels.

-The creator [should] be a "digital cult leader".

You might as well savor it carefully.

In fact, the summary of these three points is that creators have to find ways to make themselves influential, so that people will consume their creations. How to make yourself [influential]? I think the best one among the current domestic Web3 creators is @NiqisLucky. On the premise of ensuring the quality of art, he has made himself famous through repeated intentional or unintentional hype. Now every time LuckCot releases a new work, it is almost sold out immediately.

But not all creators have the "hot search physique" of Mr. Ni. 99% of the creators around me are working hard to promote themselves but get nothing in return. When there is no way to have fans, is it still important to "establish direct contact with your fans"?

Another point is that when many people mention the creator economy, they will say: fans buy creators' works, fans subscribe to creators' channels, fans vote for creators, etc. In the most ideal case, these actions from the fans' standpoint should be selfless consumption behaviors, which are the result of another careful screening of the crowd funnel. In the Web2 world, we often see fans buying hundreds of records of their idols, but don't forget that more people are still listening to pirated music.

When the denominator is large enough, maybe the creator can really find 1,000 die-hard fans, but I don’t think the current Web3 environment can support so many creators. You can see how many active addresses there are in our industry during the bear market, and how many of them are “consumers”. When most people come here for the name of “benefit myth”, promoting the creator economy is simply a fantasy.

There is no right or wrong, and we all know that the carriage runs fastest when the two forces are in the same direction, so I am very much looking forward to seeing a project that can help creators grow in this industry, and I always believe that creativity is the most valuable asset in this new era. It's just that the path to achieve it still needs every practitioner to continue exploring.

I talked with a friend a few days ago and came to two interesting conclusions, which I would like to share with you here. The innovation of creator tools, from Adobe to AI, seems to be good for creators, but it may be a devastating blow to creators below the waist. Imagine that Van Gogh once painted a painting for 10 years and sold it for 10 million. Now he paints 10 paintings a day and sells each for 10u. When someone with a consumption power of only 10u wants to buy a painting, will he choose Van Gogh or someone else?

From another perspective, tools improve productivity. The stories of each college in Harry Potter can be told in detail. Readers who like Ravenclaw no longer have to read the love-hate relationship between Gryffindor and Slytherin. The fan community around Ravenclaw will be established more quickly. So perhaps the influence of IP factories and brand groups will explode in the future.

Therefore, I think what we need to reach a consensus on is that if we want to find ways to increase the level of consumption power, for Web3, we need to "pull people in". This is also an important reason why we at ManesLAB are integrating with the real world (CutUp) and developing subsequent products (temporarily kept confidential). We hope to enrich this new world.

We believe that everything will be different after Web3 becomes popular. The liquidity and over-financialization of NFT may no longer be a problem. The solutions based on 500,000 people and 7 billion people may be worlds apart. Don’t be a "turkey scientist" and let Web3 be widely adopted first, and then try to "use spirit to fight material."

Please keep your attention and expectations on the ManesLAB ecosystem in 2023. Peace yooo~

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