The Binance Launchpool has returned, as it usually does about once a month. This time, it is introducing Usual, a protocol focused on issuing decentralized stablecoins.

So, what is Usual?

Usual is a decentralized protocol for issuing $USD0, an RWA-backed stablecoin. It redistributes ownership and value, empowering users through the $USUAL governance token. The protocol focuses on sustainable growth, decentralization, and innovation, achieving $355M TVL and 50k users within just three months, supported by $7M in funding from 160 investors.

Why was Usual Created?

  • The Stablecoin Problem: Existing stablecoins (like USDT and USDC) centralize profits while exposing users to risks.

  • Flawed Tokenomics: Many tokens are speculative, diluting user value.

  • Usual’s Solution: Redistribute 90% of ownership and value to users, turning them into stakeholders.

Core Products of Usual Protocol

  • Usual Stablecoin ($USD0): Fully backed 1:1 by real-world assets (e.g., US Treasury Bills).

  • Transparent, secure, and independent of traditional banking systems.

  • Ideal for payments, trading, and collateral.

Where is Usual Liquid Staking Token ($USD0++) used?

  • A yield-generating, liquid staking version of USD0 with a 4-year lock-up.

  • Rewards users while maintaining transferability.

  • Drives USD0 adoption with incentives in $USUAL tokens.

USUAL is the Governance Token of Usual Protocol and it's used for:

  • Revenue-backed governance token linked to protocol growth.

  • Disinflationary model aligns with long-term cash flows, protecting holders from dilution.

What Makes $USUAL Different?

  • True ownership over protocol revenue and treasury.

  • Issued in proportion to $USD0++ TVL, creating scarcity as revenue grows.

  • Designed to align early supporters with protocol success.

Key Use Cases of $USUAL

  • Governance Control: Manage the protocol and influence financial decisions.

  • Disinflationary Issuance: New tokens issued based on TVL growth, maintaining scarcity.

  • Revenue-Based Model: Growth-oriented issuance tied to cash flow.

  • Staking Rewards: 10% of newly issued $USUAL incentivizes staking.

  • Gauge Mechanism: Optimizes liquidity distribution.

  • Collateral Management: Determines collateral types and ensures stability.

  • Treasury Management: Efficient treasury allocation for compounding growth.

  • Usual aims to redefine stablecoins and governance tokens, prioritizing decentralization, user ownership, and sustainable innovation.

Currently, Usual has secured up to $7 million in funding from investors, including Kraken Ventures and Amber Group.

Tokenomics for USUAL

The total supply of USUAL is capped at 4 billion, and after being listed on Binance, the circulating supply will be 494 million. The distribution is as follows:

  • 7.5%: Binance Launchpool

  • 8.5%: Airdrops

  • 5.68%: Investors and advisors

  • 4.32%: Usual team

  • 7.5%: DAO and ecosystem

  • 2%: Operational funds

  • 64.5%: Community rewards

Binance Launchpool Details

Staking for USUAL will run from November 15, 2024, 6:30 AM (UTC) to November 18, 2024, 6:30 AM (UTC) MMT.

Users can farm USUAL by staking BNB and FDUSD.

Pool Allocations:

  • BNB Pool: 255,000,000 USUAL

  • FDUSD Pool: 45,000,000 USUAL

Rewards:

  • Staking BNB allows users to earn up to 265,625 USUAL per hour, depending on the amount staked.

  • Staking FDUSD allows users to earn up to 46,875 USUAL per hour.

Listing and Pre-Market Trading

Pre-market trading for USUAL will begin on November 19, 2024, at 4:30 PM (UTC) on Binance Spot.

The Pre-Market allows limited trading between a smaller number of buyers and sellers before the token is fully listed on the main market. This provides an opportunity to estimate the potential market price once the token is listed.

You can start your Launchpool journey by following this link: https://launchpad.binance.com/en/launchpool/USUAL_FDUSD