1. Technical Perspective: The combination of cross-chain and CeDeFi
The BB project primarily utilizes cross-chain technology and CeDeFi (a model that combines centralized and decentralized finance) to achieve asset management. It incorporates centralized custody tools like Ceffu, Mainnet Digital, and Fireblocks to ensure fund security, while using MirrorX technology for mirror settlement on exchanges. Through this technology, BB allows users to experience the stability and security of centralized finance while enjoying the transparency and yield of decentralized finance, creating a fusion of technological and model innovation.
In its future plans, BB will further achieve the circulation of cross-chain assets, such as supporting yield operations on different blockchains like Ethereum and BNBChain. This multi-chain compatible design not only increases the project's flexibility and scalability but also provides more opportunities for users from different blockchains to enter the BB ecosystem.
2. Market Perspective: A DeFi entry point for the general public
In terms of market positioning, the BB project targets the broad demand for DeFi, especially among users who are interested in DeFi but lack professional knowledge or time. It lowers the barrier for users to enter the DeFi world through a 'simple and easy to use' strategy. Compared to other complex DeFi protocols, BB acts more like a guide for DeFi newcomers, attracting a large number of DeFi novices and small to medium investors with simplified operations and a user-friendly interface.
Currently, there are not many CeDeFi platforms in the market, and BB has seized this opportunity to attract users with its first-mover advantage. Especially with the trend of traditional finance increasingly accepting blockchain, BB's CeDeFi model has the potential to bridge traditional finance and decentralized finance, attracting new users who wish to try DeFi within a 'controllable' range.
3. User Experience Perspective: Simplified operations and community-driven
BB places great emphasis on user experience, which is one of its key highlights. Unlike the complex interfaces and operations of many DeFi projects, BB offers a one-click simple process that allows users unfamiliar with DeFi to quickly get started. Especially for operations like deposits, staking, and withdrawals, BB has simplified the process significantly, greatly reducing the difficulty of user operations.
In addition, BB encourages users to participate in community governance, with every important decision made through user voting. This community-driven model makes users feel like they are not just participants in the platform, but also 'shareholders' and decision-makers. Establishing this sense of user participation and belonging helps improve user retention and loyalty on the BB platform.
4. Risk Perspective: Dual risks of custody and market volatility
Although BB offers a model that combines centralized custody and decentralization, this model also brings dual risks. First, the CeDeFi model involves centralized custody, which means there is still custody risk. If the centralized custody platform is attacked or has issues, it could affect the security of users' funds.
Secondly, BB's revenue primarily relies on funding rate arbitrage and other DeFi strategies. Although these revenues are relatively stable, they are still affected by market volatility. When market conditions change drastically, BB's revenue levels may drop. At the same time, BB's cross-chain functionality, while bringing a broader user base, also increases operational and security complexities, such as delays in cross-chain transactions and liquidity issues with assets on different chains, which can affect user experience.
Summary
The BB project has achieved a combination of CeDeFi through technological innovation, finding a balance between DeFi and CeFi. It has unique advantages in attracting mainstream users and optimizing user experience, providing a simpler way to participate. However, users also need to pay attention to the risks of centralized custody and the instability of returns caused by market fluctuations. Overall, BB's vision is to become a decentralized financial platform for the general public, and if it continues to optimize in technology and risk management, it has the opportunity to become a strong competitor in the CeDeFi field.
