Apple CEO Tim Cook revealed to Sorkin of DealBook that he has held Bitcoin for about three years. However, he emphasized that his interest and research in Bitcoin is a personal matter and Apple has no plans to enter the cryptocurrency market in the near future.
Tim Cook stated that owning Bitcoin is 'reasonable' as a way to diversify an investment portfolio, but he did not provide investment advice, only sharing his personal viewpoint.
Although Cook finds Bitcoin 'interesting,' he asserted that Apple will not participate in this market anytime soon. He mentioned that Apple is researching cryptocurrencies but has no intention to use this cryptocurrency in its core operations. Meanwhile, companies like Tesla have accepted payments in Bitcoin and hold $1.5 billion in Bitcoin on their corporate balance sheet.
Source link: https://x.com/dealbook/status/1458091701252378624?s=46
Cook also mentioned that Apple has no plans to integrate cryptocurrency into its payment system in the near future. He declined to share details but stated that Apple is exploring other technologies. Cook does not intend to invest Apple's funds (around $200 billion) in Bitcoin, as he believes that investors buying Apple stock do not want exposure to cryptocurrency. However, he emphasized that shareholders can invest in cryptocurrency through other means. Apple also allows users to download cryptocurrency wallet apps from the App Store.
'I don’t think people buy Apple stock to get exposure to cryptocurrency.' – Tim Cook
Cook does not consider himself a 'cryptocurrency advocate' and does not want to be labeled in relation to Bitcoin, but he mentioned that he is also interested in NFTs.