In the cryptocurrency industry, brand building is not just about showcasing technology, but also needs to tell an engaging story. #3370759661

It is the marketer's responsibility to be an excellent storyteller, rather than just understanding the technology itself.

Currently, many cryptocurrency projects lack coherence and appeal in their marketing, merely releasing endless product updates and announcements without a guiding core story.

Brand building is like boiling water; it requires continuous heating to reach a boil. An effective marketing strategy is the 'salt' that accelerates this process, enhancing brand awareness through well-planned content and maintaining consistency. One should ask themselves the role of each announcement in the brand story, rather than just following industry trends.

Often, the rapid changes in industry trends make it easy for marketers to lose direction, overly pursuing short-term hot topics while neglecting the long-term development of the brand. The real challenge is to maintain the brand's unity, not swayed by short-term popular trends or differing opinions among team members.

Take Eclipse's mascot 'Turbo' as an example; brand innovation is not just about imitating successful cases, but about creating a unique story. Turbo's design inspiration comes from anime culture outside the cryptocurrency industry, and this uniqueness helps Eclipse stand out.

However, Turbo's promotion has not been smooth sailing. Team members once suggested quickly producing a large amount of content and converting it into NFTs or memecoins, but these suggestions were rejected.

Because Turbo, as a brand asset, is far more important than commercializing it.

Overall, brand building requires thoughtful investment; one cannot expect to succeed overnight. Be bold in innovation while consistently maintaining the brand story.

For other projects, the key is to link all marketing activities into a coherent story, rather than merely pursuing short-term attention. #DOGE看涨情绪飙升 #美联储利率决议来袭

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