Binance’s blockchain ecosystem, BNB Chain, has launched a new asset tokenization portal focused on real-world assets (RWAs) and private companies. The service aims to provide low-cost access to a growing market.
The company sees tokenization as a crucial way to attract new users to its platform.
BNB Chain Tokenization Portal
BNB Chain has introduced a tokenization solution designed to enable users to tokenize investments in real-world assets and private companies.
The announcement, shared exclusively with BeInCrypto, highlights BNB Chain’s commitment to expanding access to tokenized assets. Jimmy Zhao, Senior Solutions Architect at BNB Chain, emphasized this strategic focus on asset tokenization.
BNB Chain’s mission is to bring the next billion users to Web3. This end-to-end tokenization solution is another step towards achieving this goal as it is designed to make Web3 accessible to users who are unfamiliar with Web3. BNB Chain’s tokenization solution is a powerful tool for long-term growth and engagement on Web3, Zhao said in an exclusive interview.
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In other words, the company believes that this new wave of RWA tokenization will only grow in popularity and attract a large number of newcomers. In fact, BNB Chain hopes to attract these newcomers with ease of use and low barriers to entry, and capture a large share of this growing sector.
Growth in RWA Value. Source: rwa.xyz
Furthermore, RWA tokenization is just one of the areas of focus for BNB Chain’s new service. It also plans to help private companies, especially small and medium-sized enterprises (SMEs), launch their own tokens. Zhao called this solution a “powerful tool” for growth and said tokenization can help companies streamline operations or offer new customer loyalty rewards. For them, ease of use is key:
By simplifying asset tokenization, BNB Chain empowers SMEs to unlock new sources of revenue, increase asset liquidity, and engage customers in innovative ways without the need for technical expertise. BNB Chain's solution positions SMEs to compete more effectively in the digital economy, Zhao added.
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Binance Commitment
In fact, Binance has been heavily committed to asset tokenization lately. Moreover, in late September, Binance Labs’ Chief Investment Officer Alex Odagiu identified it as a key investment area for the future. Binance Labs has also invested in OpenEden to facilitate the tokenization of RWA, especially in US Treasuries.
However, long-term adoption and engagement will be the strength of this service. New tokenized assets created on this platform will be subject to a new and risky market, but BNB Chain will not face any exposure. Instead, this tokenization service will bring as many users as possible into this Web3 sector and, ideally, get them accustomed to Binance’s own infrastructure.
The article BNB Chain launches tokenization service for RWAs and companies appeared first on BeInCrypto Brasil.
