The Trump family’s decentralized finance (DeFi) project appears to have had a rough start, with only about 4% of tokens sold on the first day. Data from Dune shows that 819 million of the 20 billion tokens issued by World Liberty Financial have been purchased - a sales volume of more than $12 million.

Only wealthy investors can currently participate due to strict requirements of the U.S. Securities and Exchange Commission (SEC), which include a net worth (excluding the value of the primary property) of at least $1 million, an annual income of at least $200,000 for the past two years ($300,000 if married), and an expectation to maintain this income level in the current year. Analysts believe that these requirements may have a disadvantageous impact on the project. Nansen analyst Edward Wilson said that it was "surprising" that the offering was "so dull" considering that Trump has positioned himself as a staunchly pro-cryptocurrency candidate in the election. "This suggests that Trump's core supporters are not as involved in cryptocurrencies as expected, perhaps due to restrictions on retail investor participation," he continued. "However, the initial target valuation of $1.5 billion is likely to dissuade many cryptocurrency speculators from seeking higher returns elsewhere."

On Tuesday, the World Liberty Financial website was inaccessible for several hours in the morning, apparently due to a crash caused by heavy user traffic. This may also have affected early sales as potential buyers were turned away. The project said that more than 100,000 potential buyers are on a whitelist. World Liberty Financial is an Ethereum-based DeFi project that, according to Trump, will "help the United States become a global cryptocurrency hub." When Trump's son Eric Trump announced the project in August, details were initially vague. But the project team said in an exclusive interview with Rug Radio that the project will provide cryptocurrency lending services. Trump has recently tried to attract support from digital asset investors, claiming that all Bitcoin should be mined in the United States in the future and that he will fire Gary Gensler, the chairman of the U.S. Securities and Exchange Commission, who has a tough stance on cryptocurrency. This is a sharp turn from Trump in the past, who has publicly stated that he is not a fan of Bitcoin and suggested that it is a scam.

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