According to TechFlow, on October 16, The Block reported that the Trump family's crypto project World Liberty Financial launched a public token sale on October 15. As of 7:25 am Beijing time on October 16, the project had sold about 610 million WLFI tokens, with 19.4 billion remaining for sale. At a price of $0.015 per token, the first-day sales were approximately $9.15 million.

Earlier news, the roadmap stated that WLFI's "initial sale" will seek to raise US$300 million and will sell 20% of the token supply at a fully diluted valuation of US$1.5 billion.