LVMH has become the new sponsor of Formula 1 with a $1 billion deal.

◻️LVMH, the world's largest luxury consumer goods producer, has signed a 10-year, $1 billion sponsorship deal with Formula 1.

◼️The agreement will see LVMH become the global luxury partner of F1 starting at the 2025 Melbourne Grand Prix, replacing Rolex.

◻️Louis Vuitton, Tag Heuer and Moët & Chandon brands will play an active role in F1 races worldwide.

◼️In particular, Swiss watchmaker Tag Heuer will return to the tracks with this agreement and will be seen in F1 throughout the races.

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