**Big Tech's AI Strategy: ARK Invest Insights**

ARK Invest, led by Cathie Wood, has released a white paper highlighting how Big Tech giants like Apple and Google are leveraging artificial intelligence (AI) to maintain their industry dominance. Authored by ARK’s chief futurist, Brett Winton, the report delves into AI’s disruptive potential and its rapid cost decline, which Winton compares to Moore’s Law but at a much faster pace.

Winton notes that Big Tech often lets startups de-risk new technologies before adopting them. Google, for instance, lagged behind OpenAI in releasing large language models. Despite this, companies like Google and Apple have strategic reasons for their cautious approach, aiming to avoid the risks associated with unpredictable AI performance.

The report underscores that while Big Tech may prefer less disruptive technology, the rapid advancements in AI could challenge their dominance.