According to TechFlow, the decentralized exchange Trader Joe announced on September 23 that it would be renamed Let's F***ing Joe (LFJ for short) and launch a new brand image.
LFJ retains the original Joe mascot, but gives it a more modern look, aiming to attract a wider crypto community. The new brand is based on the core concept of "Let's Win Together", promising to provide simple, easy-to-use solutions for everyday traders. LFJ also updated the logo design and color scheme, retaining the iconic purple and replacing navy blue with black for a more eye-catching and bold look. At the same time, the official website domain name was also changed to www.LFJ.gg.
LFJ said that in the coming months it will focus on building the ultimate on-chain trading experience, and plans to launch new features such as aggregators, loyalty programs, portfolio systems, and new protocols such as Token Mill and central limit order books.
