The Hamster Kombat airdrop ended exactly as many experienced analysts predicted, even though the community didn’t want to admit it – a total failure. Today, after trading began, the price of the $HMSTR token traded just below $0.01. Considering that the vast majority of people received approximately 1,000 tokens, this amounts to an airdrop worth barely $10. After half a year of daily clicking. Such a failure has understandably angered the community, which is now expressing its frustration on Twitter, as you can see below.
There were practically no positive reactions. But what led to such a major failure? The answer is simple – the numbers don’t lie. Hamster Kombat became the most played game this year, with some statistics reporting hundreds of millions of players.
Generally speaking, if you want to deliver a large and valuable airdrop, you need to set strict conditions to filter out such a large number of people. Since this project had its estimated "fair price," it was easy to determine from the number of players that it couldn’t end any other way. Although the team behind this project did make some player selections, it wasn’t enough. The result is millions of dissatisfied community members who will likely abandon the project for good. As crypto history has shown, a project without a community is doomed to fail, no matter how much money it has for development or marketing.
Recipe for a Successful Airdrop
As mentioned earlier, the key to a successful and valuable project is strict selection and a well-thought-out filtering process. Despite #HamsterKombat Kombat being a huge project, it failed completely in this regard. While the argument may be that you can’t please everyone, destroying the entire community with one action is truly unprofessional, bordering on amateurish. Unfortunately, professionalism and rational thinking are often lacking in the world of cryptocurrencies, limiting the potential of otherwise quality projects.
To provide an illustrative example, the #SpaceCatch project from Moon5 Labs, gave away airdrop to the most active users on Zealy worth $10,000 to $20,000. This was possible due to carefully and responsibly chosen criteria. Soon, their next project, Fatt .io, #Fatty will be launched, which is also running the same Zealy airdrop campaign as SpaceCatch, with expectations of rewards being just as high, if not higher – possibly up to 50 000 USD!
