A recent report by Citibank, released on September 24, highlights an encouraging trend among family offices regarding cryptocurrencies. According to the “2024 Global Family Office Survey Report,” the number of family offices optimistic about digital assets has surged from 8% last year to 17% this year. This increase signals a growing acceptance of cryptocurrencies in traditional investment circles.

The report notes that family offices are increasingly interested in digital assets, albeit from a low starting point. Interestingly, both large family offices (those managing over $500 million) and smaller ones (with less than $500 million) exhibit similar levels of interest in cryptocurrencies. Their main focus is on direct investments in digital currencies and related funds.

Diving deeper into the data, it appears that larger family offices are more inclined to explore tokenized real-world assets (RWAs). About 11% of these larger entities have exposure to cryptocurrencies, compared to just 3% among smaller family offices. On the flip side, smaller family offices show a stronger interest in derivatives, with 8% participating in these products versus only 3% of their larger counterparts.

When it comes to regional trends, the Asia Pacific stands out as a leader in digital asset adoption. The report indicates that 37% of family offices in this region are either actively investing in or interested in investing in digital assets. Notably, one in 20 family offices there reports that digital assets represent more than 10% of their investable assets. In contrast, family offices in Latin America exhibit the least interest, with a staggering 83% indicating that they do not prioritize digital asset allocations.

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