🚀 The world of cryptocurrency and blockchain continues to grow at a rapid pace! Over the past three years, crypto startups have secured around 87 sports sponsorship deals in pursuit of mass recognition and global exposure.
🏆 Research by CoinGecko found that most of the partnerships were with European football clubs like Manchester United and Chelsea. These deals provide crypto companies with a huge audience thanks to events like the UEFA Champions League and the FIFA World Cup.
- In 2022, Bybit and Red Bull Racing signed a $150 million deal.
- Crypto.com became an official partner of F1 in a separate $100 million deal.
Crypto firms are also actively investing in eSports and other sports, including basketball, baseball, and American football.
💬 How effective do you think such marketing campaigns are? Share your thoughts in the comments!