đ” Crypto firms become more active in sponsoring sports teams in 2024
The number of sponsorship deals between sports teams and crypto companies decreased by 38% in 2024 compared to 2021.
Crypto companies have repeatedly turned to sports sponsorships to attract public attention.
đ In 2023, only 8 new deals were signed, including a $70 million deal between crypto exchange OKX and Manchester City.
đ In 2024, crypto companies became more active once again in supporting sports teams and events.
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