PANews reported on September 20 that at the "Growth Hacker Camp" event co-organized by BeWater and PANews, Masa co-founder Calanthia Mei shared the Web3 growth hacking strategy in her keynote speech "The Web3 Virality Playbook: Growth Hacking Tactics for Every Project Phase". She said that Kevin Kelly suggested in his classic article "1000 Hardcore Fans" that creators only need to accumulate 100 real fans instead of 1000, and Web3 projects only need 100 truly supportive "ambassadors" to build a strong core community, which is more important than having a large number of inactive user groups; secondly, Web3 projects can formulate corresponding Web3 incentives for different user groups to attract the first batch of users, such as 2D (developer testnet), 2B (proof of concept), 2C (action-based tasks) and other paths to stimulate user interest and participation; finally, after Web3 projects become mainstream, they can also help projects achieve wide dissemination through social media/KOL promotion, event planning, PR/public relations opportunities, events and authoritative research institutions.

It is understood that the second "BeWater Growth Hacker Camp" was held in Singapore from September 20 to September 21. This event was co-organized by BeWater and PANews, aiming to focus on growth methods, stimulate collective wisdom, and jointly explore the essence of marketing. The event invited top projects and top VC investors who have achieved huge growth in the past six months to hold 10 exciting discussions around core topics such as personal brand and influence, marketing strategy, community culture and organic growth, Web2 user acquisition and retention, etc.