PANews reported on September 20 that at the "Growth Hacker Camp" event co-hosted by BeWater and PANews, TongTong Bee, co-founder and editor-in-chief of PANONY & PANews, said in his keynote speech on "Web3's Marketing Journey" that companies should develop entry strategies for different markets around the concepts and keywords of marketing, such as understanding user needs, desires and demands, market offerings (products, services and experiences), value and satisfaction, etc. The market is composed of three elements: population, purchasing power and purchasing desire. For example, the recent popular Telegram game Hamster Kombat is very popular in Iran, and even questioned by the government as a "software war" against the enemy, but behind it is the country's economic difficulties. In fact, different markets have different preferences. Marketing is an infinite game, and it starts with the concept of product. Its purpose is to attract new users by promising excellent value and to retain and develop users by creating satisfaction.
Tong also said that the current marketing strategy has been upgraded from 1.0 to 5.0, and now mainly uses AI, VR, AR and other intelligent technologies to empower customer value. Through the integration of technology and intelligence, customer value can be maximized and even long-term growth can be achieved. In addition, marketing growth also includes many types, including precise user guidance of the 5A model and all-round user attention of the AARRR model. In terms of project content marketing, the focus is on product positioning, channel selection, copywriting content, cooperation strategy, visualization form and SEO optimization. Of course, cryptocurrency is a field that changes with each passing day, and companies should formulate marketing strategies based on the latest market changes.
It is understood that the second "BeWater Growth Hacker Camp" was held in Singapore from September 20 to September 21. This event was co-organized by BeWater and PANews, aiming to focus on growth methods, stimulate collective wisdom, and jointly explore the essence of marketing. The event invited top projects and top VC investors who have achieved huge growth in the past six months to hold 10 wonderful discussions around core topics such as personal brand and influence, marketing strategy, community culture and organic growth, Web2 user acquisition and retention.
