CEOs often don't notice the loss of purchasing power of their corporate treasury.
Apple's treasury lost $15b in the past decade.
By playing it "safe" and putting most of their treasury in cash/bonds, they neglected the long-term effects of inflation.
Businesses must hold some cash for near-term expenses, but should also be inflation-resistant in the long term.
That's why an increasing amount of businesses are using #Bitcoin to diversify. A small allocation can go a long way:
