**News Flash: WisdomTree Launches Tokenized Real-World Assets Platform**
WisdomTree has unveiled its new platform, WisdomTree Connect, aimed at offering users access to tokenized real-world assets (RWAs) through any wallet or blockchain network. Initially, the platform will store users' tokenized investment funds with third-party custodians, while sending a digital record of ownership to users' personal wallets.
The goal is to eventually allow access to RWAs on various customer-facing platforms and apps, including retail users with self-hosted wallets. This move aims to bridge the gap between traditional and decentralized finance.
In related news, Franklin Templeton is exploring bringing RWAs to Ethereum and user-managed wallets, working closely with the SEC to meet regulatory requirements. The RWA market, valued at $12 billion, represents a $30-trillion global opportunity.
WisdomTree's initiative could solve a key problem for firms looking to integrate traditional and decentralized finance.