According to CNBC, people familiar with the matter revealed that real estate investor Witkoff and Trump Organization Executive Vice President Eric Trump are the two decision makers of the Trump family's crypto project World Liberty Financial. Both companies are new players in the crypto industry. CNBC contacted Eric Trump and Witkoff to ask about their leadership roles in World Liberty Financial, but did not receive an immediate response. Sources said that anyone who wanted to know important details of the platform, including the white paper, was asked to sign a confidentiality agreement.