Binance faces a tricky balancing act: how to strike a balance between the exchange's Launchpool and the development of the BNB chain. The high returns of the Launchpool tend to attract BNB to stay within the exchange, which is not conducive to the prosperity of the BNB chain. However, as a blockchain project, without an active on-chain ecosystem, it is difficult for BNB's value to continue to increase.
Binance seems to be aware of this challenge and has taken some measures to balance the two. For example, Launchpool began to support staked BNB (slisBNB), which helps to guide some liquidity to the chain. Another example is the MegaDrop project, which promotes Binance's Web3 wallet and stimulates on-chain activities.
Nevertheless, the exchange is still the core of Binance. Therefore, the first task of BNB is to maintain sufficient appeal within the exchange. When Binance finds a way to properly balance the exchange business with the development of the chain, BNB may have the opportunity to surpass Ethereum.
