Last night, a student came to me for consultation. After talking to me, I felt that his situation was actually applicable to many people, so I decided to share it. This student's experience is also legendary. As a player with a positive outlook, he hates the Ponzi scheme, but he didn't expect that he would fall into the Ponzi scheme in the end, and the loss amount was 8 figures.
After losing a lot of cash flow, he now runs a money-making studio. In addition to money-making on the blockchain, he also does some gold farming for blockchain games. What he wants to consult is that he thinks the current income is okay, and he wants to scale up, or in other words, he wants to replicate the experience of running a studio.
After asking him about some of his business data, I told him that I didn't think this was a good business.
Then I asked him another question, assuming you want to sell solutions, what is your customer acquisition channel? He said that it was actually just his friends who came to see him and thought the returns were good, so he wanted to do it. After understanding the overall situation, Ju Zuo still maintained his opinion: This is not a good business.
The main reasons are as follows: 1. From the perspective of ecological niche, the studio is actually a relatively downstream business. There are project parties, institutions, and even some technical forces upstream that can change the final fate of the studio. To put it bluntly, there is too little that you can control, and too much is controlled by others, and the ceiling of income is obvious.
2. Risk is not proportional to investment. In his own description, he has to invest in equipment, manpower, and account maintenance, and each step is real money, but the benefits are elusive. Ju Zuo made an analogy, like building a high-rise building on a pile of broken building blocks, there is a risk of collapse at any time. 3. The marginal cost problem has not been solved. Whether you make an account yourself, help others make an account, or help others open a studio, it is essentially a business of unit time efficiency.
What does it mean? The amount of money you earn from the number of accounts you open, the time you spend on it, and the amount of money you earn are basically fixed and capped. It’s okay to have a cap, but the main thing is that the cap is very low, not to the point where the odds are very high—because the project owner has already calculated your single number income. Then as the number of your accounts increases and the number of projects you do increases, your labor costs, capital costs, and comprehensive operating costs will not go down. In essence, it is no different from opening a physical store, and it can’t solve the problem of customer acquisition. It’s not that this method can’t make money, but it’s harder to make money and has a higher risk.
So Ju Zuo said this is not a good business.
Then I compared it with the current encrypted asset recovery, and he understood what was going on. Later he asked a question that I think is very high-quality, and it is also the focus of what I want to share today:
He asked: How should ordinary people find their own ecological niche in the industry?
The reason why he asked this question is that I personally pay more attention to the construction of ecological niches. Whether it was the previous exposure, the later teaching, or the current crypto asset recovery, the ecological niches were all found more accurately, so he was very curious about how to find his own ecological niche.
I thought this was a very good question, and after thinking about it, I told him four words: single-point breakthrough. The so-called single-point breakthrough means whether you can break through at one point and reach an irreplaceable position. At that time, you will break through the soil like a seed and be able to reap the dividends of the ecological niche. I gave him a few examples, such as the Chinese national football team.
The Chinese national football team is just a group of people who play football, and they play so badly, but why do the players of the national football team have such high incomes and high social reputation? Because they have made a breakthrough in a single point, and being selected for the national team itself is a kind of identity recognition, and their performance in the club can also be justified. The same is true for celebrities, who are obviously just artists or actors, but they have obtained very large social resources. Many of them have successfully transformed into capital and obtained greater results - even results that were not originally in their ecological niche.
I said the same thing to me. I persisted in writing articles for three years, and then I became famous in the industry. Gradually, I became the leader of the industry and enjoyed many benefits that were not originally available to a content creator.
This is the spillover effect of the ecological niche, and this is also the power of building an ecological niche.
The track determines the destiny, and the positioning determines the success.
So how do you judge whether you have really found your own ecological niche?
In fact, it is not difficult. You just need to see whether you can continue to get returns from this matter after three to five years.
It is obviously not possible to set up a studio because the market fluctuates and the industry changes too quickly, and ordinary studios cannot withstand such bumps.
But writing is OK, and asset recovery is OK. You can slowly screen, quickly try and fail, find the point you are willing to delve into, and then break through it and become an influential person in this industry. At that time, you don’t even need to take the initiative, many resources will find you for cooperation. To this day, Ju Zuo still believes that the industry is in its early stages, and it is better to look at the industry with a longer-term perspective. There are still many gaps in the industry ecology that have not been filled, and there is still a lot of room for development.
There is never a shortage of innovators and disruptors in this world, and the current industry structure is meant to be disrupted.
After talking about these things, he felt that he had gained a lot and might have to find his own ecological niche next.
Finally, I told him about two books that I thought would be useful to him and would help him find his own ecological niche. I took photos of the two books and sent them to him - because they were on the bookshelf in my house.
The content is basically the development history of China's Internet. After reading how the Internet masters in the past found their ecological niches, it will be of great help to you in finding your own ecological niche in the cryptocurrency circle.
In fact, his problem is also the problem of most people and is very representative, so I share it today. If you have any questions about starting a business or doing things in the industry, you can also chat about it in the comment area. I believe that as someone who has been through it, I should be able to give you some pertinent advice.
Go ahead, friends, it’s still early in the industry!
I am Ju Zuo, a man who focuses on recovering cryptocurrency assets and helping you get rich.
