Tether’s share of the stablecoin market has skyrocketed from 49% during the last cycle to a whopping 73% today! It's the only major stablecoin to have increased its circulating supply over the past 3 years.

Meanwhile, its competitors have struggled:

  • Circle supply is down 38% (market share down 12%)

  • Binance supply has plummeted by 98% (market share now at just 0.26%)

  • DAI supply has halved, with market share shrinking from 6.3% to 3.2%


So, what's driving Tether's dominance?

Here are five key reasons:

  1. First mover advantage 🥇

  2. No major de-pegs ⚖️

  3. Flawless redemption history 🏦

  4. Solvent banking partners 🏛️

  5. Focus on emerging markets 🌍

While all of these factors contribute to its success, it’s #5 that truly sets Tether apart.

Tether’s Unique Edge: Serving Emerging Markets

Tether has become a trusted solution, particularly outside the US, by solving a real-world problem: banking the unbanked. With just an internet connection, people across the globe can convert their local currency into US dollars and move that money anywhere—creating a killer use case for crypto.

There’s far more demand for dollar-backed stablecoins outside the US, and Tether is perfectly positioned to meet that need.

This gives Tether:

  1. The clearest product-market fit in all of crypto.

  2. The largest addressable market in the space.

And because Tether is focused on emerging markets, it’s less likely to be disrupted by US regulations when traditional banks step into the stablecoin arena.


Why You Should Keep an Eye on Tether

Tether is not only dominating the stablecoin market but is also the most successful company in the world when it comes to revenue per employee.

Stay tuned—Tether is a force to watch. ⚡

#Crypto #Tether #Stablecoins #EmergingMarketsFocus