Republican presidential candidate Donald Trump revealed on Thursday that his family’s decentralized finance project, World Liberty Financial, will launch on September 16.
“Embracing the future with digital currencies and leaving behind the big, slow, outdated banks,” Trump said in a video posted to his X account. “Join me live at 8 p.m.”
World Liberty Finance is run by Trump’s sons, Eric Trump and Donald Trump Jr., and 18-year-old Barron Trump is the “decentralized finance visionary.”

A draft of World Liberty Financial’s whitepaper received by CoinDesk shows that the project will include a “credit account system” built on DeFi blockchains Aave and Ethereum to facilitate decentralized borrowing and lending.
Broadcast messages on the World Liberty Finance Telegram channel also show plans for stablecoins pegged to the US dollar, stating that the project seeks to spread US-pegged stablecoins around the world “to ensure the continued dominance of the US dollar.”

In his bid for re-election this year, Trump has embraced the crypto community after previously taking a negative stance, speaking at the Bitcoin 2024 conference earlier this summer where he said he would fire SEC Chairman Gary Gensler if he were re-elected president. He also announced that he would ban the U.S. from selling any of the 213,000 bitcoins in circulation.
Earlier this month, Dolomite co-founder Corey Kaplan was appointed as an advisor to World Liberty Financial. Shortly after, the project said it was making security a top concern and wanted to drive the adoption of stablecoins.