Former US President Donald Trump has announced the launch of his family’s cryptocurrency platform, World Liberty Financial, positioning it as an alternative to traditional banks. He encouraged users to join a live event on X next Monday. “We are capturing the future with cryptocurrency and leaving the slow and outdated big banks behind,” Trump said.
Donald Trump Announces Launch of His Family's New Cryptocurrency Project
Former U.S. President Donald Trump announced in a video posted on social media platform X on Thursday the launch of his family’s cryptocurrency platform, World Liberty Financial.
“Join me live on Twitter Spaces at 8pm, September 16th for the launch of World Liberty Financial,” he encouraged his followers to join the live event next Monday. Emphasizing the platform’s focus on cryptocurrency, positioning it as an alternative to traditional banks, the former president said:
We are embracing the future with crypto and leaving behind the slow and outdated big banks.
Trump had previously promoted the platform in August on his own social media platform, Truth Social. “For too long, average Americans have been bullied by big banks and the financial elite. It’s time for us to get our act together,” Trump wrote on Truth Social. The Trump Organization’s cryptocurrency project has gained traction, with Trump’s sons, Eric and Donald Trump Jr., touting it as a breakthrough in decentralized finance (defi).
Outside of the cryptocurrency platform, Trump recently launched his fourth non-fungible token (NFT) collection. The collection includes 50 unique digital trading cards, some of which depict him holding bitcoin. Meanwhile, World Liberty Financial has faced security challenges, with scammers targeting more than 70,000 users with fake cryptocurrency giveaways through fraudulent ads on the platform’s Telegram channel.
Trump is positioning himself as the crypto president. His shift from previously criticizing cryptocurrencies to now supporting them has led to significant financial support, with Trump claiming to have raised $25 million from the crypto sector in late July. Analysts at brokerage and research firm Bernstein said this week that a Trump victory could push bitcoin prices to $90,000, while a Harris victory could send BTC tumbling to $30,000.
What do you think about Donald Trump’s new cryptocurrency platform announcement and his support for cryptocurrencies? Let us know in the comments below.
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